AR Marketing Specialist

Adhesives Research Inc.•Glen Rock, PA

14d

About The Position

The Marketing Specialist is a hands-on member of the Global Marketing & Communications team, responsible for executing integrated marketing programs that drive business growth, generate demand, strengthen customer relationships, enable Sales, and promote the Adhesives Research brand. The role spans digital marketing, demand generation, content development, sales enablement, event planning, and internal communications. Working closely with Sales, Market Development, and Product Management, the Marketing Specialist translates business priorities into targeted initiatives that increase awareness, engage prospects, generate qualified leads, advance customer opportunities, and contribute to pipeline growth.

Requirements

Bachelor's degree in Marketing, Communications, or Public Relations.
Strong written and verbal communication skills, attention to detail, and the ability to translate complex information into clear, compelling content.
Experience supporting B2B trade shows, conferences, and customer events.
Proficiency in Microsoft Office, CRM/marketing automation, social media, website, and analytics platforms.
Strong project management, organizational, and analytical skills, with the ability to manage deadlines, collaborate across functions, and use data to improve results.

Nice To Haves

Experience is preferred but not required.
Experience executing integrated marketing campaigns, with demonstrated ability to generate demand, engage customers, enable Sales, and drive business growth.
Familiarity with Adobe Creative Cloud or other creative tools.

Responsibilities

Execute integrated marketing campaigns that generate qualified leads, engage target accounts, and contribute to sales pipeline growth.
Partner with Sales to identify growth opportunities and develop targeted campaigns, content, and communications that advance customer and prospect relationships.
Track campaign performance, lead generation, conversion, and pipeline contribution to improve marketing effectiveness.
Develop and execute email, social media, website, and other digital marketing initiatives that increase brand awareness, engagement, and demand.
Promote customer-facing content and translate complex technical information into clear, relevant messaging across digital channels, collateral, presentations, and sales materials.
Maintain website content, support SEO and digital optimization, and ensure content aligns with brand standards and business priorities.
Collaborate with Sales, Market Development, and Product Management to develop marketing materials and targeted programs that open customer conversations, strengthen strategic accounts, and advance opportunities.
Identify opportunities to leverage and repurpose content across markets, products, applications, and priority accounts.
Develop recurring marketing reports and use performance data to improve efficiency, engagement, lead quality, and business impact.
Plan and execute trade shows, conferences, and customer events, managing timelines, vendors, materials, promotions, and deliverables.
Drive pre- and post-event marketing activities to increase engagement, generate leads, and convert event participation into Sales opportunities.
Support the Global Brand Communications Manager in promoting the AR brand across digital channels, marketing materials, events, internal communications, and other customer touchpoints.
Develop and coordinate internal communications that reinforce company priorities, culture, and brand messaging.
Perform other duties and responsibilities as assigned.