Sales Director Jobs

About The Position

Requirements

• Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
• Experience working with sales CRM systems and tracking leads and sales activities.

Nice To Haves

• Bachelor’s degree in marketing, business, public relations, or a related field.
• Two years of marketing or sales experience in a senior living setting.

Responsibilities

• Engage leads from advertising, public relations, referrals, and personal contacts, and convert them into community residents using the sales process.
• Build customer-focused relationships, advance prospects through the sales process, and gain customer commitment.
• Execute the Sales Playbook, including discovery, objection handling, and closing techniques, to achieve budgeted occupancy and net revenue.
• Manage sales tracking reports, provide daily updates to the Executive Director, and communicate sales results to key stakeholders.
• Conduct weekly strategy and advisory meetings with the Executive Director.
• Ensure community tour paths and model rooms are ready for visitors through regular on-site walkthroughs.
• Plan and execute local sales events to generate and convert leads.
• Prepare management reports on sales activities, leads, move-ins, conversions, and critical success factors.
• Track leads and prospects, maintain accurate records of sales activities, and document activity in a CRM.
• Collaborate with the Executive Director and marketing teams to develop tactics for achieving lead goals.
• Conduct quarterly competitive market research, including analysis of established and upcoming communities, product rankings, and market data.
• Prepare general market analyses and develop methods for tracking prospective residents and referral sources.
• Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Leadership.
• Use pricing, incentives, and inventory management to optimize net revenue and achieve budget.
• Analyze sales metrics and recommend operational improvements to increase community net operating income (NOI).
• Provide advice to prospective residents and internal and external business partners.
• Develop a network of non-paid referral sources to generate leads and move-ins.
• Plan and deliver monthly presentations to professional referral sources.
• Lead monthly referral development meetings with the Executive Director and appropriate executive team members.
• Document networking activity and professional referral sources in the CRM.
• Review and facilitate the move-in packet with residents and/or their families.
• Coordinate resident assessments with the clinical team and oversee the move-in process to support a smooth transition.
• Ensure required state paperwork and forms are completed by the resident and/or family on or before move-in.
• Coordinate with the Executive Director, BOM, and DHW to prepare resident administrative files according to state-specific requirements and support timely lease signing.
• Maintain professional development through reading, conferences, and training sessions.
• Represent the community’s senior living concept professionally and honestly.
• Participate in community leadership meetings and functions.
• Perform other duties as assigned.

Benefits

• Competitive pay.
• Medical, dental, vision, life, and disability insurance.
• Paid time off and holidays.
• 401(k) with employer match.
• Paid training and career growth opportunities.
• Wellness-related benefits.
• Employee Assistance Program (EAP).