Sales Director / Lead Community Living Advisor - Part Time

The Homestead at Hickory View Retirement Center•Washington, MO

22h

About The Position

The Sales Director / Lead Community Living Advisor develops and executes the community’s sales strategy to drive sustainable occupancy growth, optimize revenue performance, and maintain long-term occupancy stability. The role builds relationships with referral sources, professional partners, healthcare professionals, placement agencies, local influencers, and community organizations while generating qualified prospects and future demand. The position leads the sales process from initial inquiry through move-in, providing an exceptional customer experience and partnering with Operations to support apartment readiness, complete documentation, and ensure a seamless resident transition. It also evaluates sales performance, occupancy trends, competitive activity, and market data to refine sales strategies and improve conversion outcomes. The employee maintains a tour-ready community and accurate CRM data, forecasting, and sales reporting. Expected potential incentive compensation is $4,500 per month or more.

Requirements

High school diploma or equivalent.
Proficiency in Microsoft Office Suite and CRM platforms, including the ability to accurately document, manage, and analyze sales activities and prospect information.
Self-motivated, organized, and professional.
Ability to work independently and solve problems.
Strong communication skills and ability to work with potential residents, current residents, placement agencies, and team members.
Strong understanding of sales process management, lead nurturing, follow-up strategies, conversion metrics, and CRM systems.
Customer-service focus and a genuine passion for serving older adults and enhancing residents’ and families’ quality of life.
Professional appearance, demeanor, and conduct consistent with representing the community and organization positively.

Nice To Haves

Bachelor’s degree or commensurate experience.
Sales experience in senior living.

Responsibilities

Develop and execute a comprehensive sales strategy to drive occupancy growth, optimize revenue, and maintain a healthy pipeline of qualified prospects.
Manage leads and sales opportunities effectively to improve conversion.
Build strategic relationships with referral partners, healthcare professionals, placement agencies, and community organizations to expand market presence, generate referrals, and increase brand awareness.
Lead the sales process from inquiry through move-in, delivering an exceptional customer experience.
Partner with Operations to ensure apartment readiness, documentation completion, and a seamless resident transition.
Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities and refine sales strategies.
Maintain a tour-ready community that reflects Spectrum’s brand standards.
Maintain accurate CRM data, forecasting, and sales reporting.