Director Regional Independent Living Sales

Lifespace Communities • Chicago, IL

21h

About The Position

Lifespace Communities is seeking an accomplished Director, Regional Independent Living Sales to provide strategic sales leadership across a portfolio of communities. This is a multi-site leadership role, not an individual contributor position. The director will work in the field to coach Community Sales Directors and sales teams, strengthen sales execution, partner with Operations, and develop strategies that drive occupancy and revenue growth.

The role partners with Executive Directors, Regional Operations leaders, Marketing, Finance, and the Senior Vice President of Sales. The successful candidate will have experience in CCRC/Life Plan Community sales and a track record of improving performance across multiple communities. Compensation includes a stated annual base pay range of $152,200 to $220,700+, a Short-Term Incentive Plan with 20% of base salary potential paid annually, and a special 2026 incentive of $125,000 at 100% achievement of the region's annual entrance fee goal, with additional earning potential for exceeding the goal.

Lifespace Communities is a nonprofit senior living organization headquartered in Dallas, Texas. The company states that it has served older adults for over 50 years and is committed to exceptional service, innovation, meaningful connections, and enriching residents' lives.

Requirements

• At least 10 years of progressive sales leadership experience within CCRC/Life Plan Communities.
• Proven regional or multi-site sales leadership experience.
• Demonstrated success driving occupancy and revenue growth across multiple communities.
• Significant experience coaching and developing Community Sales Directors and high-performing sales teams.
• Strong knowledge of CCRC/Life Plan Community sales.
• Expertise in consultative and prospect-centered selling, pipeline management, and closing strategies.
• Strong financial and business acumen, including experience with occupancy planning, pricing strategies, and forecasting.
• Experience using CRM data and sales analytics to improve performance.
• Bachelor's degree in Business, Marketing, Sales, or a related field.

Nice To Haves

• Type A and Type B contract experience.
• Master's degree.

Responsibilities

• Develop and execute regional and community-specific strategies to drive occupancy, revenue, net move-ins, and waitlist growth.
• Coach, mentor, and develop Community Sales Directors and sales teams to achieve performance goals.
• Strengthen sales fundamentals, including speed-to-lead, pipeline and inquiry management, tour quality, follow-up, and closing effectiveness.
• Champion prospect-centered, relationship-based selling that identifies emotional motivators, builds trust, and supports prospects through the decision journey.
• Lead regular business reviews using CRM analytics, conversion metrics, forecasting, and performance dashboards.
• Provide additional leadership to communities during transitions, occupancy recovery initiatives, redevelopment, or expansion.
• Partner with Operations and Finance on pricing, inventory, forecasting, and occupancy planning.
• Collaborate with Marketing to strengthen lead generation, referral development, and market positioning.
• Identify performance gaps and develop targeted coaching and performance improvement strategies.
• Build a strong leadership pipeline by identifying, developing, and retaining sales talent.

Benefits

• Short-Term Incentive Plan with 20% of base salary potential, paid annually.
• Special 2026 incentive of $125,000 at 100% achievement of the region's annual entrance fee goal, with additional earning potential for exceeding the goal.

What This Job Offers

• Job Type: Full-time
• Career Level: Director