Director Regional Independent Living Sales
About The Position
Lifespace Communities is seeking an accomplished regional senior living sales leader to provide strategic sales leadership across a portfolio of communities. This is a multi-site leadership role focused on developing sales teams, strengthening sales execution, and driving occupancy, revenue, net move-ins, and waitlist growth. The director will coach and develop Community Sales Directors and sales teams, partner with community and regional leaders, and support communities that need additional leadership during transitions, occupancy recovery initiatives, redevelopment, or expansion. The position works closely with Executive Directors, Regional Operations leaders, Marketing, Finance, and the Senior Vice President of Sales. It leads regional and community-specific sales strategies, reviews performance using CRM analytics and dashboards, collaborates on pricing and occupancy planning, and develops strategies to improve lead generation, referrals, market positioning, and sales performance. Lifespace Communities is a nonprofit senior living organization headquartered in Dallas, Texas, with more than 50 years of experience serving older adults. The company describes its work as mission-driven and focused on service, innovation, meaningful connections, and enriching residents' lives.
Requirements
- At least 10 years of progressive sales leadership experience within CCRC/Life Plan Communities.
- Proven regional or multi-site sales leadership experience.
- Demonstrated success driving occupancy and revenue growth across multiple communities.
- Significant experience coaching and developing Community Sales Directors and high-performing sales teams.
- Strong knowledge of CCRC/Life Plan Community sales.
- Expertise in consultative and prospect-centered selling, pipeline management, and closing strategies.
- Strong financial and business acumen, including experience with occupancy planning, pricing strategies, and forecasting.
- Experience using CRM data and sales analytics to improve performance.
- Bachelor's degree in Business, Marketing, Sales, or a related field.
Nice To Haves
- Type A and Type B contract experience strongly preferred.
- Master's degree preferred.
Responsibilities
- Develop and execute regional and community-specific strategies to drive occupancy, revenue, net move-ins, and waitlist growth.
- Coach, mentor, and develop Community Sales Directors and sales teams to achieve performance goals.
- Strengthen sales fundamentals, including speed-to-lead, pipeline and inquiry management, tour quality, follow-up, and closing effectiveness.
- Promote prospect-centered, relationship-based selling that uncovers emotional motivators, builds trust, and supports prospects through the decision journey.
- Lead regular business reviews using CRM analytics, conversion metrics, forecasting, and performance dashboards.
- Provide additional leadership to communities during transitions, occupancy recovery initiatives, redevelopment, or expansion.
- Partner with Operations and Finance on pricing, inventory, forecasting, and occupancy planning.
- Collaborate with Marketing to strengthen lead generation, referral development, and market positioning.
- Identify performance gaps and develop targeted coaching and performance-improvement strategies.
- Build a leadership pipeline by identifying, developing, and retaining sales talent.
Benefits
- Competitive base salary.
- Performance-driven commission and incentive plan.
- Short-Term Incentive Plan with potential of 20% of base salary, paid annually.
- Special 2026 incentive of $125,000 at 100% achievement of the region's annual entrance fee goal, with additional earning potential for exceeding the goal.
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What This Job Offers
Job Type
Full-time
Career Level
Director
