Regional Director of Sales (Senior Living)

DMG•Tampa, FL

About The Position

Discovery Management Group is seeking a Regional Director of Sales to lead sales performance across multiple senior living communities in Florida, with the Tampa area preferred. The role focuses on supporting occupancy and census growth while coaching and developing community sales teams. The Director partners with Executive Directors and Regional Operations Leaders and divides time among community visits, virtual coaching, and administrative work. Regular travel of approximately 30–50% is required.

Requirements

At least 5 years of experience in a dynamic sales environment.
At least 3 years of experience in a regional or multi-site sales leadership role.
Demonstrated success coaching high-performing sales professionals.
Experience with CRM systems and reporting dashboards.
Ability to influence cross-functional leaders and build trusted relationships across teams.
Strong communication, problem-solving, and presentation skills.
Passion for serving older adults and enhancing their journey into senior living.
Must complete applicable background screening; Florida employment requires Level 2 screening, including fingerprinting through the AHCA Clearinghouse.

Nice To Haves

Bachelor’s degree in Business, Marketing, Communications, or a related field is desired.
Senior living or healthcare sales experience.
Experience designing or implementing regional sales strategies across multiple locations.
Familiarity with value-based pricing models and local competitive landscapes.

Responsibilities

Drive move-ins and help communities achieve census goals.
Partner with Executive Directors and Regional Operations Leaders to coach and support on-site Senior Lifestyle Counselors and Coordinators.
Visit communities to assess sales operations and provide in-person coaching and audits.
Analyze sales activity and conversion data, provide actionable insights, and deliver consistent reporting.
Provide onboarding and ongoing training for new and tenured sales associates.
Help recruit, screen, and onboard Senior Lifestyle Counselor candidates in partnership with leadership.
Oversee CRM utilization, lead tracking, and compliance with sales best practices.
Manage sales tools and programs, including mystery shopping, recorded call reviews, and compensation plan implementation.
Monitor market conditions, competition, and pricing strategy.
Motivate teams and drive performance through leadership, accountability, and culture-building.