Regional Director Jobs

About The Position

Requirements

• At least 3 years of successful multi-unit leadership experience in fitness, Personal Training, sales, or a related performance-driven industry.
• Proven track record of driving revenue growth, improving sales conversion, and achieving business objectives.
• Demonstrated success recruiting, developing, and leading high-performing sales and management teams.
• Strong understanding of sales management, business operations, financial performance, and KPI accountability.
• Ability to analyze business performance and translate data into effective action plans.
• Exceptional communication, coaching, leadership, and organizational skills.
• Ability and willingness to travel regularly throughout the assigned region.
• Strong sense of ownership, urgency, and personal accountability.

Nice To Haves

• Previous experience as a Regional Fitness Director, District Fitness Manager, or in a comparable multi-unit leadership position.
• Experience overseeing Personal Training departments within a large fitness organization.
• Knowledge of recurring revenue models, membership conversion, client acquisition, and retention strategies.
• Experience leading operational change, developing leadership talent, and scaling business performance.

Responsibilities

• Drive Personal Training revenue, new client acquisition, recurring revenue growth, and department profitability across assigned locations.
• Establish and execute regional sales strategies to meet and exceed company performance targets.
• Monitor performance indicators, including CrunchONE Kickoff completion and conversion, new member enrollment, EFT growth, client retention, and Personal Training production.
• Analyze performance trends, identify opportunities, and implement action plans to improve underperforming locations.
• Lead daily and weekly performance accountability with Personal Training Directors.
• Recruit, develop, coach, and retain Personal Training Directors and future fitness leaders.
• Set performance expectations and hold leaders accountable for staffing, sales execution, operational standards, and results.
• Conduct business reviews, performance evaluations, and field visits.
• Build a leadership pipeline through development, succession planning, and internal promotions.
• Foster a competitive, results-oriented culture focused on continuous improvement.
• Own regional Personal Training staffing strategies to ensure locations are appropriately staffed for business growth.
• Drive recruiting, interviewing, hiring, and onboarding, and partner with club leadership to maintain a pipeline of qualified Personal Trainers and leadership candidates.
• Monitor staffing productivity and implement strategies to improve trainer utilization and retention.
• Ensure consistent execution of Personal Training sales processes, policies, and operational standards.
• Oversee implementation of company training programs, onboarding initiatives, and leadership development tools.
• Partner with General Managers, Regional Directors, and corporate leadership to align Personal Training performance with club objectives.
• Use business intelligence, reporting, and performance management tools to make data-driven decisions.
• Maintain accountability for client experience, scheduling, service delivery, and retention.

Benefits

• Health insurance
• Opportunity for advancement
• Bonus based on performance
• Paid holidays
• Competitive compensation with performance-based earning opportunities
• Career advancement within a rapidly growing fitness organization
• Leadership development and ongoing professional growth
• Opportunity to influence regional strategy, develop future leaders, and drive measurable business results