Regional Director of Fitness

Crunch Fitness • Middletown, KY

20d

About The Position

Fitness Ventures LLC, a large and fast-growing franchise operator of Crunch Fitness, is seeking a Regional Director of Fitness to lead Personal Training operations across multiple locations. The role is responsible for the performance, profitability, staffing, and leadership development of Personal Training departments throughout an assigned region. The Regional Director provides direct leadership, coaching, and accountability to Personal Training Directors and partners with General Managers and regional leadership to execute company initiatives, maximize revenue, and maintain operational standards.

The position focuses on driving Personal Training revenue and profitability, developing leaders, building effective staffing pipelines, and ensuring consistent execution of sales processes and operational standards. The Regional Director uses performance data and business intelligence to identify opportunities and improve results. Regular travel throughout the assigned region is required.

Fitness Ventures describes its culture as performance-driven, team-oriented, and focused on accountability, growth, achievement, professional development, and delivering positive member experiences. Compensation is listed as $50,000 to $150,000 per year, with performance-based earning opportunities. The role is full-time and involves regional leadership and travel across multiple locations.

Requirements

• At least 3 years of successful multi-unit leadership experience in fitness, Personal Training, sales, or a related performance-driven industry.
• Proven track record of driving revenue growth, improving sales conversion, and achieving business objectives.
• Demonstrated success recruiting, developing, and leading high-performing sales and management teams.
• Strong understanding of sales management, business operations, financial performance, and KPI accountability.
• Ability to analyze business performance and translate data into effective action plans.
• Exceptional communication, coaching, leadership, and organizational skills.
• Ability and willingness to travel regularly throughout the assigned region.
• Strong sense of ownership, urgency, and personal accountability.

Nice To Haves

• Previous experience as a Regional Fitness Director, District Fitness Manager, or in a comparable multi-unit leadership position.
• Experience overseeing Personal Training departments within a large fitness organization.
• Knowledge of recurring revenue models, membership conversion, client acquisition, and retention strategies.
• Experience leading operational change, developing leadership talent, and scaling business performance.

Responsibilities

• Drive Personal Training revenue, new client acquisition, recurring revenue growth, and department profitability across assigned locations.
• Establish and execute regional sales strategies to meet and exceed company performance targets.
• Monitor performance indicators, including CrunchONE Kickoff completion and conversion, new member enrollment, EFT growth, client retention, and Personal Training production.
• Analyze performance trends, identify opportunities, and implement action plans to improve underperforming locations.
• Lead daily and weekly performance accountability with Personal Training Directors.
• Recruit, develop, coach, and retain Personal Training Directors and future fitness leaders.
• Set performance expectations and hold leaders accountable for staffing, sales execution, operational standards, and results.
• Conduct business reviews, performance evaluations, and field visits.
• Build a leadership pipeline through development, succession planning, and internal promotions.
• Foster a competitive, results-oriented culture focused on continuous improvement.
• Own regional Personal Training staffing strategies to ensure locations are appropriately staffed for business growth.
• Drive recruiting, interviewing, hiring, and onboarding, and partner with club leadership to maintain a pipeline of qualified Personal Trainers and leadership candidates.
• Monitor staffing productivity and implement strategies to improve trainer utilization and retention.
• Ensure consistent execution of Personal Training sales processes, policies, and operational standards.
• Oversee implementation of company training programs, onboarding initiatives, and leadership development tools.
• Partner with General Managers, Regional Directors, and corporate leadership to align Personal Training performance with club objectives.
• Use business intelligence, reporting, and performance management tools to make data-driven decisions.
• Maintain accountability for client experience, scheduling, service delivery, and retention.

Benefits

• Health insurance
• Opportunity for advancement
• Bonus based on performance
• Paid holidays
• Competitive compensation with performance-based earning opportunities
• Career advancement within a rapidly growing fitness organization
• Leadership development and ongoing professional growth
• Opportunity to influence regional strategy, develop future leaders, and drive measurable business results

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed