Director of Fitness

HEI Hotels and Resorts•Berkeley, CA

About The Position

The Director of Fitness is the senior leader of the Club’s fitness department and a member of the Club Leadership Team. The Director sets strategy for Personal Training, Pilates, Group Fitness, and member programming; owns the department’s financial performance; and partners with the Membership team to attract, onboard, and retain members. The Director does not personally train members, though they are encouraged to teach up to five group fitness classes as part of the salaried role. The role is responsible for making the fitness department a growing, profitable, current, and easy-to-use part of the Club while preserving programs, instructors, and traditions members already value. This includes developing fitness strategy and programs, overseeing department budgets and P&L, scaling Personal Training, growing Pilates, optimizing Group Fitness, and leading the fitness team and facilities. Claremont Resort & Club is located on 22 acres in the Berkeley and Oakland Hills and combines its historic setting with modern resort amenities. The Director serves on the Club Leadership Team and supports the Claremont and HEI Core Values. The position offers an annual salary range of $105,000–$125,000 and is not eligible for tips, service charges, or a discretionary performance bonus. The schedule is flexible and includes weekends and holidays.

Requirements

At least 7 years of experience in the fitness industry, including at least 5 years in leadership.
Proven success growing a fitness business line, including budget and revenue ownership.
Experience launching new programs and partnering with membership or sales teams.
NASM, ACE, NSCA, ACSM, or equivalent certification.
Current CPR/AED certification.
Flexible schedule, including weekends and holidays.

Nice To Haves

Private club, resort, or luxury hospitality experience.
Bachelor’s degree.

Responsibilities

Serve on the Club Leadership Team and contribute to Club-wide planning and budgeting.
Set annual and long-term fitness strategy, including new programs, growth targets, and staffing.
Own the fitness department’s monthly P&L lines and annual budget.
Design and launch fitness and wellness programs based on member needs and industry trends.
Run a regular calendar of free member clinics and workshops that lead members into paid services.
Redevelop the Personal Training department into a scaled, profitable business offering one-on-one, partner, and small-group options.
Set Personal Training pricing, packages, and trainer levels; manage revenue, retention, and trainer productivity.
Recruit, develop, and review trainers, and address underperformance promptly.
Grow Pilates as a premium wellness program.
Align Group Fitness with industry standards and trends, using clear class names and consistent 50-minute formats.
Optimize the Group Fitness schedule using attendance data, member demographics, and time of day, and maintain reliable substitute coverage.
Partner with the Membership team on tours, events, and promotions that showcase fitness.
Own new member onboarding, ensuring complimentary sessions are completed and converted.
Lead and develop trainers, instructors, and fitness staff, setting clear expectations and accountability.
Ensure fitness staff are certified, trained, and informed about current trends, resort happenings, and HEI programming.
Oversee preventive maintenance, inventory, and upkeep of fitness equipment in gyms and studios.
Ensure fitness spaces are clean, safe, and member ready every day.
Support the Claremont and HEI Core Values.
Teach up to five group fitness classes as part of the salaried role, if desired.

Benefits

Medical insurance through Anthem Blue Cross Blue Shield.
Dental insurance through Anthem Blue Cross Blue Shield.
Vision insurance through EyeMed.
Vacation, sick, and holiday programs.
Pet insurance through the ASPCA.
Supplemental, spousal, and child life insurance.
Short- and long-term disability coverage.
401(k) Savings Plan with matching funds.
Discounts through the YouDecide and Hotel Room Discount programs. Benefits and eligibility may vary by location and employment status.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume