Assistant Fitness Director

Crunch Fitness - JFF North America•Raleigh, NC

10d•$40,000 - $100,000

About The Position

The Assistant Fitness Director is a key leadership role responsible for personal training revenue, exceptional member experiences, trainer development, and operational excellence within the Fitness Department. Working with the Fitness Director and General Manager, the role leads by example, coaches team members, and contributes to the club’s success and profitability. It calls for a results-driven leader with strong sales ability, a passion for developing others, excellent organizational skills, and a commitment to high-quality member service. The position works during peak business hours to maximize member engagement, sales opportunities, and team development. The stated schedule is Monday through Thursday, with a morning shift of 8:00 AM–12:00 PM or 9:00 AM–1:00 PM, and an evening shift of 3:00 PM–7:00 PM or 4:00 PM–8:00 PM, depending on club needs. Friday and Saturday hours are 8:00 AM–12:00 PM or 9:00 AM–1:00 PM. Schedule flexibility may be needed for business needs, special events, or staffing demands. The Assistant Fitness Director drives personal training sales and department growth, delivers member consultations and Kickoff appointments, and builds relationships that support referrals, retention, and member results. The role coaches and mentors trainers, supports hiring and onboarding, and develops team performance in sales, service, programming, and retention. It also maintains company policies, administrative accuracy, documentation, audits, reporting, department cleanliness, and a safe and compliant environment. Client servicing is limited to no more than five personal training clients; remaining scheduled hours are dedicated to sales, coaching, member engagement, trainer development, operations, and department growth.

Requirements

Strong leadership and communication skills.
High personal accountability.
Passion for coaching and developing others.
Strong sales and relationship-building abilities.
Excellent organizational and time-management skills.
Professionalism, integrity, and attention to detail.
Commitment to exceptional member experiences and measurable business results.
Ability to work the stated peak-hour schedule, with flexibility for business needs, special events, or staffing demands.

Responsibilities

Drive Personal Training sales and revenue growth, including generating at least $3,500 in new recurring Personal Training EFT each month and attaining assigned monthly revenue goals.
Achieve 100% of Weekly Key Deliverables and execute company sales systems and follow-up processes consistently.
Maintain attrition at 10% or below and generate referral opportunities that contribute to department growth.
Deliver exceptional member consultations, onboarding experiences, and Kickoff appointments, meeting the stated appointment-setting, assessment-completion, and Personal Training close-rate metrics.
Engage members daily, build meaningful relationships, and support member retention and results.
Provide daily coaching and accountability to the Personal Training team.
Assist with recruiting, interviewing, onboarding, and trainer development.
Conduct floor coaching, live observations, role-playing, and performance reviews.
Develop trainers in sales, service, programming, and retention.
Maintain compliance with company policies, procedures, operational standards, uniform requirements, and Enhance compliance.
Complete administrative tasks accurately and on time; maintain member documentation and training records.
Execute audits, reporting, and required operational processes.
Maintain a clean, organized, and professional fitness department and promote a safe environment while protecting company assets.
Collaborate with club leadership to achieve monthly business objectives and support a positive, high-performance, member-focused culture.
Limit personal training client servicing to no more than five clients and dedicate remaining scheduled hours to leadership and business-development responsibilities.