Assistant Fitness Director

Crunch Fitness - JFF North America•Jacksonville, NC

3d•$40,000 - $100,000

About The Position

The Assistant Fitness Director is a leadership role responsible for driving personal training revenue, delivering an exceptional member experience, developing high-performing trainers, and maintaining operational excellence in the Fitness Department. In partnership with the Fitness Director and General Manager, the role leads by example, coaches team members, and contributes to the club’s success and profitability. The position calls for a results-driven leader with strong sales ability, a passion for developing others, strong organizational skills, and a commitment to high-quality member service. The role works during peak business hours. The listed schedule is Monday through Thursday, with morning hours of 8:00 AM–12:00 PM or 9:00 AM–1:00 PM, and evening hours of 3:00 PM–7:00 PM or 4:00 PM–8:00 PM, depending on club needs. Friday and Saturday hours are 8:00 AM–12:00 PM or 9:00 AM–1:00 PM. Schedule flexibility may be required for business needs, special events, or staffing demands. Performance expectations include generating at least $3,500 in new recurring Personal Training EFT each month, achieving 100% of Weekly Key Deliverables and assigned monthly Personal Training revenue goals, maintaining attrition at 10% or below, and contributing referrals and department growth. Member experience and sales metrics include a 70% Kickoff Appointment Set Rate, 40% Fitness Assessment Completion Rate, and 40% Personal Training Close Rate. The Assistant Fitness Director coaches and mentors the Personal Training team, supports recruiting and onboarding, and develops trainers in sales, service, programming, and retention. The role also maintains compliance, documentation, records, audits, reporting, administrative tasks, and a clean, organized, professional, and safe department. Client servicing is limited to no more than five personal training clients; remaining scheduled hours are dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth.

Requirements

Strong leadership and communication skills.
High personal accountability.
Passion for coaching and developing others.
Strong sales and relationship-building abilities.
Strong organizational and time-management skills.
Professionalism, integrity, and attention to detail.
Commitment to exceptional member experiences and measurable business results.
Ability to work the listed peak-hour schedule, with flexibility for business needs, special events, or staffing demands.
Compliance with the uniform policy: Crunch polo, black pants or shorts, and Crunch nametag.

Responsibilities

Drive Personal Training sales and revenue growth, including achieving assigned sales targets.
Deliver exceptional member consultations and Kickoff appointments.
Engage members daily to build relationships, generate referrals, and support retention.
Execute company sales systems, follow-up processes, and member-journey practices.
Coach trainers through daily accountability, live observations, floor coaching, role-playing, and performance reviews.
Assist with recruiting, interviewing, onboarding, and trainer development.
Develop trainers in sales, service, programming, and retention.
Maintain company policy, procedure, operational, uniform, and Enhance compliance standards.
Complete administrative tasks accurately and on time, and maintain member documentation and training records.
Execute audits, reporting, and required operational processes.
Maintain a clean, organized, professional, and safe fitness department while protecting company assets.
Collaborate with club leadership to achieve monthly business objectives.
Support a positive, energetic, high-performance, and member-focused fitness culture.
Limit personal training client servicing to no more than five clients and dedicate remaining scheduled hours to leadership and department responsibilities.