Assistant Fitness Director

Crunch Fitness•Jacksonville, NC

About The Position

The Assistant Fitness Director (AFD) is a leadership role responsible for growing personal training revenue, delivering an exceptional member experience, developing trainers, and maintaining operational excellence in the Fitness Department. Working with the Fitness Director and General Manager, the AFD leads by example, coaches team members, and contributes to the club’s success and profitability. The role calls for results-focused leadership, strong sales ability, organizational skills, and a commitment to high-quality member service. The position works during peak business hours. Monday through Thursday, the schedule includes a morning shift of 8:00 AM–12:00 PM or 9:00 AM–1:00 PM and an evening shift of 3:00 PM–7:00 PM or 4:00 PM–8:00 PM, depending on club needs. Friday and Saturday hours are 8:00 AM–12:00 PM or 9:00 AM–1:00 PM. Flexibility may be required for business needs, special events, or staffing demands. Performance expectations include generating at least $3,500 in new recurring Personal Training EFT monthly, achieving weekly key deliverables and assigned monthly Personal Training revenue goals, keeping attrition at or below 10%, and generating referrals. Member experience and sales conversion targets include a 70% Kickoff Appointment Set Rate, a 40% Fitness Assessment Completion Rate, and a 40% Personal Training Close Rate. The AFD coaches and mentors the Personal Training team, supports recruiting and onboarding, develops trainers’ sales, service, programming, and retention skills, and helps maintain a positive, high-performance culture. The role also ensures compliance with company policies and operational standards, accurate records and administrative work, completion of audits and reporting, and a clean, safe, organized department. Client servicing is limited to no more than five personal training clients; remaining scheduled hours are dedicated to sales, coaching, member engagement, trainer development, operations, and department growth. Crunch Fitness describes itself as a welcoming, member-focused fitness company with a “No Judgments” philosophy, combining exercise and entertainment. Its clubs feature cardio and strength equipment, a weight room, locker rooms with showers, tanning booths, a HydroMassage bed, and group fitness classes.

Requirements

Strong leadership and communication skills.
High personal accountability.
Passion for coaching and developing others.
Excellent sales and relationship-building abilities.
Strong organizational and time-management skills.
Professionalism, integrity, and attention to detail.
Commitment to exceptional member experiences and measurable business results.
Ability to work the specified peak-hour schedule, including Monday through Saturday shifts, with flexibility for business needs, special events, or staffing demands.

Responsibilities

Drive Personal Training sales and revenue growth, including generating at least $3,500 in new recurring Personal Training EFT each month.
Deliver member consultations and Kickoff appointments and support the member journey to encourage retention and results.
Engage members daily, build relationships, and generate referral opportunities.
Execute company sales systems, follow-up processes, and sales processes consistently.
Coach trainers through daily accountability, live observations, role-playing, floor coaching, and performance reviews.
Support recruiting, interviewing, onboarding, and development of Personal Training staff.
Develop trainers in sales, service, programming, and retention.
Maintain operational standards, company-policy compliance, accurate member documentation and training records, and timely administrative work.
Complete audits, reporting, and other required operational processes.
Maintain a clean, organized, professional fitness department and promote a safe environment while protecting company assets.
Collaborate with club leadership to achieve monthly business objectives.
Foster a positive, energetic, high-performance, and member-focused fitness culture.
Limit personal training client servicing to no more than five clients and dedicate remaining scheduled hours to leadership and business development.