Director of Fitness

HEI Hotels & Resorts•Berkeley, CA

5d•$105,000 - $125,000

About The Position

The Director of Fitness is the senior leader of the Club’s fitness department and a member of the Club Leadership Team. The Director sets strategy for Personal Training, Pilates, Group Fitness, and member programming, owns the department’s financial performance, and partners with the Membership team to attract, onboard, and retain members. The Director does not personally train members. Success means building a fitness department that members consider one of the Club’s best offerings: growing, profitable, current, and easy to use while preserving programs, instructors, and traditions members already love. The Director contributes to Club-wide planning and budgeting, establishes annual and long-term fitness strategy, and oversees the department’s programs, team, equipment, and facilities. The role includes developing Personal Training into a scalable and profitable business, growing Pilates, improving Group Fitness, and ensuring new members complete and convert complimentary sessions. The Director may teach up to five group fitness classes as part of the salaried role.

Requirements

At least 7 years of experience in the fitness industry, including at least 5 years in leadership.
Proven success growing a fitness business line, including budget and revenue ownership.
Experience launching new programs and partnering with membership or sales teams.
NASM, ACE, NSCA, ACSM, or equivalent certification.
Current CPR/AED certification.
Flexible schedule, including weekends and holidays.

Nice To Haves

Private club, resort, or luxury hospitality experience.
Bachelor’s degree.

Responsibilities

Serve on the Club Leadership Team and contribute to Club-wide planning and budgeting.
Set annual and long-term fitness strategy, including new programs, growth targets, and staffing.
Own the fitness lines on the monthly P&L and annual budget.
Design and launch fitness and wellness programs based on member needs and industry trends.
Run a regular calendar of free member clinics and workshops that lead members into paid services.
Oversee redevelopment of the Personal Training department into a scalable, profitable business, including one-on-one, partner, and small-group options.
Set Personal Training pricing, packages, and trainer levels; own revenue, retention, and trainer productivity.
Recruit, develop, and review trainers, and address underperformance promptly.
Grow Pilates as a premium wellness program.
Align Group Fitness with industry standards and trends, using clear class names and consistent 50-minute formats.
Optimize the class schedule using attendance data, member demographics, and time of day, and maintain reliable substitute coverage.
Partner with the Membership team on tours, events, and promotions that showcase fitness.
Own new member onboarding and ensure complimentary sessions are completed and converted.
Lead and develop trainers, instructors, and fitness staff, setting clear expectations and accountability.
Ensure the fitness team is properly certified, trained, and informed about current trends, resort happenings, and HEI programming.
Oversee preventive maintenance, inventory, and upkeep of fitness equipment in gyms and studios.
Ensure fitness spaces are clean, safe, and ready for members every day.
Embrace and support the Claremont and HEI Core Values.