Assistant Fitness Director

Crunch Fitness - JFF North America•Fayetteville, NC

1d•$40,000 - $100,000

About The Position

The Assistant Fitness Director is a leadership role responsible for growing personal training revenue, delivering an exceptional member experience, developing trainers, and maintaining operational excellence in the Fitness Department. Working with the Fitness Director and General Manager, the Assistant Fitness Director leads by example, coaches team members, and contributes to the club’s success and profitability. The role calls for strong sales ability, organizational skills, a commitment to developing others, and excellent member service. The position is expected to work during peak business hours. The listed schedule is Monday through Thursday, with a morning shift from 8:00 AM–12:00 PM (or 9:00 AM–1:00 PM depending on club needs) and an evening shift from 3:00 PM–7:00 PM (or 4:00 PM–8:00 PM). Friday and Saturday hours are 8:00 AM–12:00 PM (or 9:00 AM–1:00 PM). Schedule flexibility may be required for business needs, special events, or staffing demands. Performance expectations include generating at least $3,500 in new recurring Personal Training EFT monthly, achieving weekly key deliverables and assigned monthly Personal Training revenue goals, keeping attrition at or below 10%, and generating referrals. Member experience and sales metrics include a 70% Kickoff Appointment Set Rate, 40% Fitness Assessment Completion Rate, and 40% Personal Training Close Rate. The Assistant Fitness Director coaches and mentors the Personal Training team, supports recruiting and onboarding, develops trainers, and helps maintain a positive, high-performance culture. The position also maintains department policies, records, audits, administrative processes, cleanliness, and safety. Client servicing is limited to no more than five personal training clients; remaining scheduled hours are devoted to sales, coaching, member engagement, trainer development, operations, and department growth.

Requirements

Strong leadership and communication skills.
High personal accountability.
Passion for coaching and developing others.
Strong sales and relationship-building abilities.
Strong organizational and time-management skills.
Professionalism, integrity, and attention to detail.
Commitment to exceptional member experiences and measurable business results.
Ability to work the stated peak-hour schedule, with flexibility for business needs, special events, or staffing demands.
Ability to comply with the uniform policy: Crunch polo, black pants or shorts, and Crunch nametag.

Responsibilities

Drive Personal Training sales and revenue growth, including meeting assigned revenue goals and generating new recurring Personal Training EFT.
Deliver member consultations and Kickoff appointments, engage members, build relationships, and generate referrals.
Execute company sales systems, follow-up processes, and member-journey practices.
Coach trainers through daily accountability, live observations, role-playing, floor coaching, and performance reviews.
Support recruiting, interviewing, onboarding, and trainer development in sales, service, programming, and retention.
Maintain operational standards and compliance, including company policies, Enhance compliance, administrative tasks, member documentation, training records, audits, and reporting.
Maintain a clean, organized, professional, and safe fitness department and protect company assets.
Collaborate with club leadership to achieve monthly business objectives.
Foster a positive, energetic, high-performance, and member-focused fitness culture.
Limit personal training client servicing to no more than five clients and dedicate remaining scheduled hours to leadership and department growth.