Regional Director of Fitness

Crunch Fitness - Fitness Ventures LLC•Los Angeles, CA

9h•$70,000 - $150,000

About The Position

Fitness Ventures LLC, a large and growing franchise operator of Crunch Fitness, is seeking a results-driven Regional Director of Fitness to lead Personal Training operations across multiple locations. The role is responsible for the performance, profitability, staffing, and leadership development of Personal Training departments throughout an assigned region. The Regional Director will provide direct leadership, coaching, and accountability to Personal Training Directors and partner with General Managers and regional leadership to execute company initiatives, grow revenue, and maintain operational standards. The position focuses on achieving measurable results through strong leadership, sales execution, accountability, and operational excellence. It requires regular travel throughout the assigned region and hands-on field leadership. The successful candidate will develop leaders and teams, improve revenue and performance, and contribute to regional strategy and the growth of Crunch Fitness locations.

Requirements

At least 3 years of successful multi-unit leadership experience in fitness, Personal Training, sales, or a related performance-driven industry.
Proven track record of driving revenue growth, improving sales conversion, and achieving business objectives.
Demonstrated success recruiting, developing, and leading high-performing sales and management teams.
Strong understanding of sales management, business operations, financial performance, and KPI accountability.
Ability to analyze business performance and translate data into effective action plans.
Exceptional communication, coaching, leadership, and organizational skills.
Ability and willingness to travel regularly throughout the assigned region.
Strong sense of ownership, urgency, and personal accountability.

Nice To Haves

Previous experience as a Regional Fitness Director, District Fitness Manager, or in a comparable multi-unit leadership position.
Experience overseeing Personal Training departments within a large fitness organization.
Knowledge of recurring revenue models, membership conversion, client acquisition, and retention strategies.
Experience leading operational change, developing leadership talent, and scaling business performance.

Responsibilities

Drive Personal Training revenue, new client acquisition, recurring revenue growth, and department profitability across assigned locations.
Develop and execute regional sales strategies to meet and exceed performance targets.
Monitor key performance indicators, including CrunchONE Kickoff completion and conversion, new member enrollment, EFT growth, client retention, and Personal Training production.
Analyze performance trends, identify opportunities, and implement plans to improve underperforming locations.
Lead daily and weekly performance accountability with Personal Training Directors.
Recruit, develop, coach, and retain Personal Training Directors and future fitness leaders.
Set performance expectations and hold leaders accountable for staffing, sales execution, operational standards, and results.
Conduct business reviews, performance evaluations, and field visits to support consistent execution.
Build a leadership pipeline through development, succession planning, and internal promotions.
Foster a competitive, results-oriented culture focused on continuous improvement.
Lead regional Personal Training staffing strategies and ensure locations are appropriately staffed for business growth.
Drive recruiting, interviewing, hiring, and onboarding; partner with club leadership to maintain a pipeline of qualified candidates.
Monitor staffing productivity and implement strategies to improve trainer utilization and retention.
Ensure consistent execution of Personal Training sales processes, policies, and operational standards.
Oversee implementation of company training programs, onboarding initiatives, and leadership development tools.
Partner with General Managers, Regional Directors, and corporate leadership to align Personal Training performance with club objectives.
Use business intelligence, reporting, and performance management tools to make data-driven decisions.
Maintain accountability for client experience, scheduling, service delivery, and retention.