Regional Director of Fitness

Crunch Fitness - Fitness Ventures LLC•Louisville, KY

20d•$50,000 - $150,000

About The Position

Fitness Ventures LLC is seeking a results-driven Regional Director of Fitness to lead Personal Training operations across multiple Crunch Fitness locations. The role is responsible for regional performance, profitability, staffing, and leadership development. The Regional Director provides leadership, coaching, and accountability to Personal Training Directors and partners with General Managers and regional leadership to execute company initiatives, maximize revenue, and maintain operational standards. The position calls for an experienced fitness sales and operations leader who can develop leaders, grow revenue, and translate business strategies into measurable results. It requires regular travel throughout the assigned region and hands-on field leadership in a fast-paced, performance-driven environment.

Requirements

At least 3 years of successful multi-unit leadership experience in fitness, Personal Training, sales, or a related performance-driven industry.
Proven record of driving revenue growth, improving sales conversion, and achieving business objectives.
Demonstrated success recruiting, developing, and leading high-performing sales and management teams.
Strong understanding of sales management, business operations, financial performance, and KPI accountability.
Ability to analyze business performance and translate data into effective action plans.
Exceptional communication, coaching, leadership, and organizational skills.
Ability and willingness to travel regularly throughout the assigned region.
Strong sense of ownership, urgency, and personal accountability.

Nice To Haves

Previous experience as a Regional Fitness Director, District Fitness Manager, or comparable multi-unit leader.
Experience overseeing Personal Training departments within a large fitness organization.
Knowledge of recurring revenue models, membership conversion, client acquisition, and retention strategies.
Experience leading operational change, developing leadership talent, and scaling business performance.

Responsibilities

Drive Personal Training revenue, new client acquisition, recurring revenue growth, and department profitability across assigned locations.
Develop and execute regional sales strategies to meet and exceed company performance targets.
Monitor performance indicators, including CrunchONE Kickoff completion and conversion, new member enrollment, EFT growth, client retention, and Personal Training production.
Analyze performance trends, identify opportunities, and create action plans for underperforming locations.
Lead daily and weekly performance accountability with Personal Training Directors.
Recruit, develop, coach, and retain Personal Training Directors and future fitness leaders.
Set performance expectations and hold leaders accountable for staffing, sales execution, operational standards, and results.
Conduct business reviews, performance evaluations, and field visits.
Develop the leadership pipeline through ongoing development, succession planning, and internal promotions.
Foster a competitive, results-oriented culture focused on continuous improvement.
Own regional Personal Training staffing strategies and ensure locations are appropriately staffed for business growth.
Drive recruiting, interviewing, hiring, and onboarding activity.
Partner with club leadership to maintain a pipeline of qualified Personal Trainers and leadership candidates.
Monitor staffing productivity and improve trainer utilization and retention.
Ensure consistent execution of Personal Training sales processes, policies, and operational standards.
Oversee implementation of company training programs, onboarding initiatives, and leadership development tools.
Partner with General Managers, Regional Directors, and corporate leadership to align Personal Training performance with club objectives.
Use business intelligence, reporting, and performance management tools to make data-driven decisions.
Maintain accountability for client experience, scheduling, service delivery, and retention.