Product Marketing Manager Jobs

About The Position

Requirements

• Bachelor's degree required.
• 6+ years in product marketing, positioning, or lifecycle messaging for consumer (B2C) brands.
• Hands-on direct-to-consumer (DTC) experience.
• Proven track record defining a differentiated value proposition and taking a new brand or product to market.
• Demonstrated expertise defining differentiated positioning and evidence-based expectation framing.
• Experience building messaging systems and proof frameworks.
• Understanding of DTC, subscription, and membership models, including segmentation, cohort thinking, and lifecycle messaging.
• Comfortable with funnel and cohort data, and using it to back positioning decisions with evidence.
• Ability to align partners across product, marketing, CX, and growth functions without direct authority.

Nice To Haves

• Masters/MBA or advanced degrees.
• DTC, health & wellness, and SaaS or subscription backgrounds are strongly preferred.
• Experience building a consumer brand from the ground up, including identity, positioning, and voice, is highly preferred.

Responsibilities

• Define and maintain the value proposition and positioning for a new brand and connected wellness ecosystem.
• Conduct market, competitive, and customer research to validate positioning and ensure claims are evidence-based.
• Represent the customer, competitor, and category perspective in commercial decisions.
• Develop the core messaging architecture, including message hierarchy, approved terminology, and competitive comparisons.
• Create the evidence structure (proof system) to support brand claims, addressing product functionality, supporting evidence, and handling inquiries on accuracy, privacy, and comparisons.
• Package positioning into reusable language and guardrails for partner teams (Content, PR, GTM, CX).
• Own product and feature launch messaging, including release narrative, naming inputs, and launch copy foundations.
• Translate user insights from UX Research and Behavioral Science into product messaging, benefit framing, and onboarding language.
• Articulate the subscription value proposition across onboarding, activation, and membership.

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen