Product Marketing Manager, Attendee

Informa Group Plc. • New York, NY

2d • $75,000 - $100,000 • Hybrid

About The Position

The Product Marketing Manager, Attendee Marketing develops attendee marketing strategies for multiple events in the portfolio, aligning with the overall attendee marketing strategy and business objectives. The role focuses on attendee value propositions, pricing strategies, and retention and acquisition initiatives to attract high-quality audiences and deliver measurable business outcomes. The manager works with the Campaign Manager/Specialist and Comms Planner to shape attendee models around strategic audience personas and translate them into go-to-market plans. Strategies must align with brand identity, operational priorities, and market opportunities.

The role uses attendee intelligence and analytics to inform segmentation, targeting, forecasting, and campaign decisions; monitors KPIs such as high-value audience registrations, conversion, and retention; and shares actionable insights with the Director of Attendee Marketing and other stakeholders. It also coordinates attendee journey optimization across communications and onsite experiences, collaborates with event and cross-functional teams, and continuously improves initiatives using performance data, feedback, and market trends.

The role can be based in the New York, NY; Boulder, CO; or Santa Monica, CA office. Employees work in person three or more days per week and may work from home or remotely at other times. The salary range is $75,000–$100,000 per year.

Requirements

• Proven experience in attendee marketing or product marketing.
• Expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a fast-paced environment.
• Ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams.
• Data-driven mindset focused on attendee-centric solutions and measurable outcomes.
• Strong analytical skills, including experience in forecasting, segmentation, and KPI reporting.
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Nice To Haves

• Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies.

Responsibilities

• Develop attendee marketing strategies for multiple events in line with the overall attendee marketing strategy and business objectives.
• Create and refine attendee value propositions, including ticket pricing, add-ons, and product features.
• Support pricing strategies, offer calendars, and forecasting models tailored to audience personas, with attention to competitive positioning and revenue optimization.
• Translate strategic goals into actionable marketing plans with the Campaign Manager and Comms Planner.
• Design and implement retention strategies to increase repeat attendance and lifetime value of high-value audiences.
• Develop acquisition strategies to attract new attendees and expand event portfolio reach.
• Use attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Monitor attendee KPIs, including high-value audience registrations, conversion rates, and retention metrics, and provide actionable insights to stakeholders.
• Build and optimize the attendee journey from acquisition through retention, ensuring value propositions are communicated across digital and onsite touchpoints.
• Foster agile workflows and participate in sprint reviews and updates to report on impact, campaign performance, and recommendations.
• Build relationships with event teams to align on audience needs, market trends, and customer experience improvements.
• Partner with client marketing, content and audience teams, and cross-functional brand, operations, and strategic insights teams.
• Continuously optimize marketing initiatives using performance data, attendee feedback, and market trends; establish and monitor KPIs.

Benefits

• Up to four days per year for volunteering, with charity match funding available.
• Bespoke training and learning, mentoring platforms, and access to thousands of courses on LinkedIn Learning.
• 15 days PTO, increasing to 20 days after three years and 25 days after six years; 10 national holidays; a birthday leave day; and the opportunity to work from almost anywhere for up to four weeks a year.
• 401(k) match, health, vision, and dental insurance, parental leave, and an employee stock purchase plan offering company shares at a minimum 15% discount.
• EAP assistance, mental health first aiders, and free access to a wellness app.
• Global awards and recognition programs.
• Colleague social events and groups and networks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed