Product Marketing Manager, Attendee

Informa Group . • New York, NY

1d • Hybrid

About The Position

The Product Marketing Manager, Attendee Marketing is part of Informa Markets’ attendee marketing team and reports directly to the Director of Attendee Marketing. The role develops attendee marketing strategies for multiple events, with an emphasis on compelling attendee value propositions, pricing, retention, and acquisition. It aligns with the broader attendee marketing strategy and aims to attract high-quality audiences, generate event revenue, and deliver measurable, data-driven outcomes.

Working closely with Campaign Managers/Specialists and Comms Planners, the manager translates attendee models and audience personas into go-to-market strategies. The role also ensures marketing plans align with brand identity, operational priorities, and market opportunities. Success requires collaboration, agility, and continuous improvement to grow attendee engagement and satisfaction.

The position can be based in the New York, Boulder, or Santa Monica office. Employees work in person with colleagues, customers, or partners at least three days per week, with flexibility to work from home or remotely at other times.

Requirements

• Proven experience in attendee marketing or product marketing.
• Expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a fast-paced environment.
• Ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams.
• Data-driven mindset focused on attendee-centric solutions and measurable outcomes.
• Strong analytical skills, including experience with forecasting, segmentation, and KPI reporting.
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Nice To Haves

• Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies.

Responsibilities

• Develop attendee marketing strategies for multiple events that align with the overall attendee marketing strategy and business objectives.
• Create and refine attendee value propositions, including ticket pricing, add-ons, and product features.
• Support pricing strategies, offer calendars, and forecasting models tailored to audience personas.
• Translate strategic goals into actionable marketing plans in collaboration with Campaign Managers and Comms Planners.
• Design and implement strategies to retain attendees, encourage repeat attendance, and increase lifetime value among high-value audiences.
• Develop acquisition strategies to attract new attendees and expand event portfolio reach.
• Use attendee intelligence and analytics to inform segmentation, targeting, and campaigns.
• Monitor attendee KPIs, including high-value audience registration, conversion rates, and retention metrics.
• Provide actionable insights to the Director of Attendee Marketing and other stakeholders.
• Plan and optimize the attendee journey from acquisition through retention, collaborating with Campaign Managers and Comms Planners.
• Ensure attendee value propositions are communicated across digital communications and onsite experiences.
• Embed iterative planning and adaptability into marketing workflows within the attendee agile hub.
• Build relationships with event teams to align on audience needs, market trends, and customer experience improvements.
• Partner with client marketing, content and audience teams, and cross-functional groups including brand, operations, and strategic insights.
• Optimize marketing initiatives based on performance data, attendee feedback, and market trends.
• Establish and monitor KPIs, participate in sprint reviews, and report on marketing impact, campaign performance, and recommendations.

Benefits

• Welcoming culture with in-person and online social events, charity day, and colleague groups and networks.
• Up to four volunteer days per year and charity match funding.
• Bespoke training and learning, mentoring platforms, access to LinkedIn Learning courses, and support for internal job moves.
• 15 days of PTO, increasing to 20 days after three years and 25 days after six years; 10 national holidays; a birthday leave day; and the option to work from almost anywhere for up to four weeks per year.
• 401(k) match, health, vision, and dental insurance, parental leave, and an employee stock purchase plan with company shares offered at a minimum 15% discount.
• Employee assistance program support, mental health first aiders, and free access to a wellness app.
• Global awards and recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed