Comms Planner, Attendee Marketing

Informa Group . • Irving, TX

1d • Hybrid

About The Position

The Comms Planner – Attendee Marketing develops and refines messaging frameworks, creates creative briefs, and ensures visual alignment with campaign strategies. The role manages the campaign calendar and supports development of the master brief, coordinating timely communication sub-briefing activities in line with the Campaign Manager’s strategy and plan. Working closely with the Product Marketing Manager and Campaign Manager, the role reports directly to the Director of Attendee Marketing and ensures communication plans are strategically aligned, visually cohesive, and optimized for impact. The planner also embeds agile ways of working to support iterative collaboration and adaptability to changing priorities and performance insights.

The position is based in Informa Markets’ Irving, Texas office. Employees work in person with colleagues, customers, or partners three days a week or more, with flexibility to work from home or remotely at other times.

Requirements

• Proven experience in communication planning, including developing and refining messaging strategies across multiple channels.
• Experience creating creative briefs and collaborating with design teams to align visuals with messaging.
• Ability to manage campaign calendars and ensure timely delivery of communication activities and creative assets.
• Data-driven mindset with a focus on agile workflows and iterative collaboration.
• Strong analytical skills and experience tracking and reporting messaging performance metrics to inform decisions and adjust strategies.

Responsibilities

• Develop and refine communication frameworks aligned with attendee value propositions, audience personas, and campaign objectives.
• Create messaging strategies for target audiences and persona segments, maintaining consistency across channels and touchpoints.
• Incorporate industry trends into portfolio communications and collaborate with stakeholders to increase relevance and engagement.
• Develop creative briefs covering messaging, visual direction, and audience insights.
• Collaborate with designers and content creators to align visuals with messaging frameworks and campaign objectives.
• Bridge messaging strategy and creative execution so campaign assets reflect intended communication goals.
• Manage the campaign calendar in alignment with the Campaign Manager’s strategy and timelines.
• Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets.
• Embed iterative collaboration and adaptability into communication planning and workflows.
• Use real-time performance data to refine messaging frameworks and creative briefs.
• Establish and monitor messaging KPIs, including engagement rates, conversion rates, and audience sentiment metrics.
• Use marketing analytics to refine communication frameworks and adjust strategies to maximize impact.

Benefits

• Welcoming culture with in-person and online social events, colleague groups, and networks.
• Up to four days per year to volunteer, with charity match funding available.
• Career development through bespoke training, mentoring platforms, LinkedIn Learning courses, and support for internal job moves.
• 15 days of PTO, rising to 20 after three years and 25 after six years; 10 national holidays; a birthday leave day; and the opportunity to work from almost anywhere for up to four weeks a year.
• 401(k) match, health, vision, and dental insurance, parental leave, and an employee stock purchase plan offering company shares at a minimum 15% discount.
• Employee assistance program, mental health first aiders, and free access to a wellness app.
• Global awards and recognition programs.
• Opportunity to collaborate with teams around the world.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed