Comms Planner, Attendee Marketing

Informa Group Plc.•Irving, TX

2d•$75,000 - $90,000•Hybrid

About The Position

The Comms Planner – Attendee Marketing develops and refines messaging frameworks, creates creative briefs, and ensures visual alignment with campaign strategies. The role manages the campaign calendar and supports development of the master brief, coordinating timely communication sub-briefing activities according to the Campaign Manager’s strategy and plan. Working closely with the Product Marketing Manager and Campaign Manager, the role reports directly to the Director of Attendee Marketing. The Comms Planner helps ensure communication plans are strategically aligned, visually cohesive, and optimized for impact. The role also embeds agile ways of working to support iterative collaboration and adaptability to changing priorities and performance insights. The position is based in the Irving, Texas office, with in-person work expected at least three days per week and flexibility to work from home or remotely at other times.

Requirements

Proven experience in communication planning, including developing and refining messaging strategies across multiple channels.
Experience creating creative briefs and collaborating with design teams to align visuals with messaging.
Ability to manage campaign calendars and ensure timely delivery of communication activities and creative assets.
Data-driven mindset focused on agile workflows and iterative collaboration.
Strong analytical skills and experience tracking and reporting messaging performance metrics to inform decisions and adjust strategies.

Responsibilities

Develop and refine communication frameworks aligned with attendee value propositions, audience personas, and campaign objectives.
Create messaging strategies that resonate with target audiences and persona segments and remain consistent across channels and touchpoints.
Embed industry trends within the portfolio and collaborate with stakeholders to increase relevance and engagement across communication channels.
Develop creative briefs covering messaging, visual direction, and audience insights.
Collaborate with designers and content creators to align visuals with messaging frameworks and campaign objectives.
Bridge messaging strategy and creative execution, ensuring assets reflect intended communication goals.
Manage the campaign calendar in alignment with the Campaign Manager’s strategy and timelines.
Coordinate with cross-functional teams to ensure timely delivery of campaign messaging and creative assets.
Foster agile workflows through iterative collaboration and adaptability in communication planning.
Use real-time performance data to refine messaging frameworks and creative briefs.
Establish and monitor messaging KPIs, including engagement rates, conversion rates, and audience sentiment metrics.
Use marketing analytics to refine communication frameworks and adjust strategies to maximize impact.

Benefits

Welcoming culture with in-person and online social events, colleague groups, and networks.
Up to four days per year to volunteer, with charity match funding available.
Career development through bespoke training, mentoring platforms, LinkedIn Learning courses, and support for internal job moves.
15 days of PTO, increasing to 20 days after three years and 25 days after six years.
10 national holidays, a birthday leave day, and the opportunity to work from almost anywhere for up to four weeks per year.
401(k) match.
Health, vision, and dental insurance.
Parental leave.
Employee stock purchase plan offering company shares at a minimum 15% discount.
Wellbeing support including EAP assistance, mental health first aiders, and free access to a wellness app.
Global awards and kudos programs recognizing great work.