Marketing Comms & Engagement Specialist
About The Position
The Marketing Comms & Engagement Specialist collaborates with the Director of Marketing and the team to implement digital marketing strategies, optimize content creation, and oversee social media and marketing collateral production. The role develops and implements tactics aligned with VRE’s strategic communication goals, manages social media activity and campaigns, engages audiences, and uses performance data to recommend improvements. It also creates content for blogs, websites, and collateral, and coordinates promotional merchandise and related purchasing processes. The role requires strong communication, project management, marketing, social media, content creation, copywriting, and graphic design skills. The position requires a valid driver’s license and the ability to work flexible hours in a transit-operation environment. Work involves a range of office and occasional physical and environmental conditions, including occasional lifting or exertion up to 20 pounds, occasional outdoor exposure, and occasional work near mechanical parts or in high or precarious places. VRE is an Equal Opportunity Employer and is committed to a workplace free of discrimination and harassment.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- Ability to develop clear, engaging content for various audiences.
- Experience in social media management, content creation, and copywriting.
- Experience in graphic design and Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and Lightroom.
- Proficiency with Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.
- Knowledge of social media analytics and ability to derive insights for improvement.
- Excellent written and oral communication skills, including presenting information to a wide range of audiences, including elected officials.
- Knowledge of project management techniques, including budgeting, project management, scheduling, scoping, and quality control.
- Knowledge of current advertising and marketing principles, practices, and trends.
- Skill in social media management, content creation, and copywriting.
- Skill in graphic design and Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and Lightroom.
- Solid organizational skills and flexibility and adaptability in a fast-paced environment with changing conditions or unexpected obstacles.
- Valid driver’s license and safe driving record maintained throughout employment.
- Ability to work flexible hours demanded by a transit-operation environment.
Responsibilities
- Develop and implement marketing tactics aligned with VRE’s strategic communication goals.
- Manage daily social media activities, including content calendars, post scheduling, and organic and paid campaigns.
- Monitor social media channels, hashtags, and keywords to track feedback and trends.
- Engage with and analyze social media audiences to understand customer needs and promote a positive perception of the VRE brand.
- Develop creative ideas for social media campaigns and present them to the team for approval.
- Collect and analyze social media performance data and recommend optimizations.
- Create engaging content for blogs, websites, and marketing collateral while ensuring brand consistency and quality.
- Assist with content development for VRE’s news/blog, website updates, and marketing and training collateral.
- Coordinate the design and purchase of VRE merchandise and promotional items with vendors and contractors.
- Submit and track requisitions, purchase orders, and task orders related to marketing and communication initiatives.
- Promote and contribute to a positive customer service experience.
- Maintain a healthy and safe working environment.
- Embrace and promote a diverse and inclusive workplace and culture.
- Perform other duties and responsibilities as assigned.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
