Engagement Marketing Manager

Color Health•South San Francisco, CA

6d•$115,000 - $130,000•Hybrid

About The Position

Color is seeking an Engagement Marketing Manager to partner with clients and develop communications strategies that increase enrollment and ongoing engagement in Color’s cancer care benefit. The role supports a dedicated book of enterprise and mid-market clients, using knowledge of client populations, Color members, and business goals to create effective, tailored campaigns. The manager will advise clients on engagement strategy, identify effective channels and messaging, present Color’s approach, and lead discussions about campaign performance and opportunities. Campaigns may be customized across email, mail, digital channels, and in-person events. The role also owns strategic initiatives to improve and scale Color’s approach, develop repeatable processes, and test new ideas, while handling hands-on execution and day-to-day client requests. This is a hybrid position based in either the South San Francisco or Denver office, with an expectation of working onsite two to three days per week. Occasional availability during Eastern Time business hours is required for client meetings and events, and travel for client events may be required up to approximately 15% of the time.

Requirements

At least 5 years of marketing experience planning and executing high-volume marketing campaigns, preferably for a B2B2C product.
Experience building and maintaining strong relationships with strategic clients.
Experience creating and implementing comprehensive marketing plans tailored by client type, population, and channel.
Strong project management skills and excellent written and verbal communication skills.
Experience collaborating with and presenting to clients.
Experience managing and optimizing multichannel marketing campaigns and using performance data to refine strategy.
Demonstrated ability to take initiative, learn quickly, move work forward, and follow through on commitments independently and across teams.
Ability to travel for onsite client events up to approximately 15% of the time.
Ability to work onsite two to three days per week in the South San Francisco or Denver office.
Occasional availability during Eastern Time business hours for client meetings and events.

Nice To Haves

B2B2C marketing experience, especially in healthcare.
Experience using performance tracking tools such as Metabase and Amplitude and delivering insights and recommendations to improve performance.
Design experience, especially with Google Slides and Figma.

Responsibilities

Own marketing strategy across a dedicated book of enterprise and mid-market clients.
Partner with Client Success to support HR and benefits leaders with data-backed engagement strategies that drive awareness, registrations, and engagement.
Develop tailored marketing strategies for specific populations and enrollment goals, then scale successful approaches into repeatable playbooks.
Maintain campaign calendars and documentation for internal and client teams.
Identify growth and engagement opportunities based on campaign data and audience behavior.
Explore nontraditional marketing channels to engage hard-to-reach populations.
Present Color’s marketing approach to new clients and lead ongoing discussions about campaign performance and opportunities.
Manage hands-on campaign execution, including copy editing, custom creative development, and support for client events.
Respond to day-to-day client requests and support team operations.
Collaborate with Customer Success Managers, client stakeholders, and internal teams, including design, engineering, and product.

Benefits

Competitive salary.
Comprehensive medical, dental, vision, life, and disability benefits.
401(k) match.
Monthly phone and Wi-Fi stipend.
Annual ergonomic stipend.
Generous vacation policy.
Paid holidays and company-wide recharge days.
Equal paid parental leave for birthing and non-birthing parents.
Free cancer screening and prevention resources for employees and their adult dependents.
Role may also be eligible for equity and benefits.