Manager, Digital Marketing & Engagement

The Cook Political Report•Arlington, VA

2d•Onsite

About The Position

The Cook Political Report is seeking a Digital Marketing & Engagement Manager to own the growth and performance of its digital subscriber platform. The role writes and manages marketing copy, builds and optimizes transactional and marketing email campaigns, and designs conversion strategies to grow and retain subscribers. It maintains a tone consistent with the nonpartisan work of the political analysts and tailored to a sophisticated Washington, D.C. professional audience. This is a non-supervisory role suited to an early- to mid-career digital marketer who wants substantive ownership of a small, high-trust brand’s digital presence. It is based in the DMV and is not remote. The position works with the managing editor, Director of Communications, and COO, and supports the organization’s event offerings as well as its subscriber platform.

Requirements

3–5 years of professional experience in digital marketing, email marketing, or audience development.
Strong, demonstrable writing skills across newsletters, social media, and transactional or marketing email.
Hands-on experience with an email service provider or marketing/sales CRM such as Customer.io, HubSpot, Mailchimp, Salesforce Marketing Cloud, or similar.
Working knowledge of nonpartisan political analysis, election coverage, or the broader business of politics, such as campaigns, government affairs, policy media, or PACs.
Genuine interest in politics and public affairs, with the judgment to maintain a strictly nonpartisan tone.
Proficiency with Canva and Google Workspace, including Docs, Sheets, Slides, Gmail, and Calendar.
Comfort working with performance data such as open and click rates, conversion funnels, and subscriber growth metrics to inform decisions.

Nice To Haves

Experience with digital products or platforms at a D.C. media brand, PAC, trade association, or government affairs organization is strongly preferred.
A bachelor’s degree is preferred, but equivalent experience may be substituted.

Responsibilities

Design, build, test, and manage transactional and marketing email campaigns using an email service provider, including segmentation, A/B testing, and lifecycle or nurture sequences.
Write copy for newsletters, social media, event promotion, and general marketing communications in Cook Political’s nonpartisan, analytical brand voice.
Develop, test, and execute campaigns to convert free readers and subscribers into paying subscribers; track funnel performance and iterate based on data.
Own the end-to-end publishing process for regular newsletters, coordinating content with the managing editor and managing layout, scheduling, and distribution.
Maintain a consistent digital presence across social channels, including Substack, complementing analyst-driven content with platform-appropriate framing.
Track subscriber, engagement, and conversion metrics; report campaign performance and recommend optimizations to the COO.
Collaborate with the Director of Communications to track the impact and engagement trends of media appearances across digital and on-air channels, and recommend optimizations to the COO.
Maintain clean data and workflows within the CRM and email service provider, ensuring accurate segmentation and personalization.
Explore and pilot AI tools to improve data workflows and stay current on emerging AI and data tools relevant to CRM and email service provider management.
Produce basic marketing graphics and social assets using Canva and Adobe, and use Google Workspace for collaboration and reporting.
Apply digital marketing and CRM expertise to promote and support events, including registration campaigns, follow-up nurture sequences, and sponsor and attendee communications.