Manager, Digital Acquisition, Marketing & Engagement

Focus on the Family•Colorado Springs, CO

2d•Onsite

About The Position

The Manager, Digital Acquisition, Marketing & Engagement leads the development, execution, measurement, and optimization of Focus on the Family’s digital acquisition and discovery strategies across paid digital advertising, traditional organic search (SEO), and AI/answer engine search (AEO/GEO). The role oversees paid campaign strategy and performance across Google Ads, Meta, and other social media platforms, while leading SEO and GEO strategies to strengthen organic visibility and AI-driven discovery. Using tools such as Google Analytics, Semrush, and AI-search intelligence platforms, the manager turns campaign performance and search insights into actionable strategies to increase awareness, engagement, and measurable ministry outcomes. The position develops and optimizes integrated search discovery strategies, executes campaigns across ministry-focused, ecommerce, Google Grant, and fundraising accounts, and uses testing and analytics to improve campaign performance and post-click engagement. It researches constituent search demand, intent, keyword opportunities, competitive gaps, content opportunities, organic trends, and AI-search representation of Focus on the Family, its ministries, resources, topics, and offers. The manager monitors AI-search visibility, share of voice, prompt performance, competitor presence, citations, sentiment, and brand accuracy, and recommends content, digital PR, earned media, and other strategies to improve authority and discoverability. The manager provides search, prompt, audience-intent, competitor, and demand insights to the Sr. Dir. Marketing-Guided Digital Engagement and ministry stakeholders. The position reports on paid search, SEO, and AI-search performance, explains findings and their implications for constituent behavior, and recommends actions that connect discovery efforts to ministry outcomes such as assessment participation, subscriptions, registrations, lead generation, donations, and content engagement. It serves as the ministry subject matter expert for digital search and discovery and manages external partner relationships related to testing and digital marketing initiatives as assigned. Other duties may be assigned. The position works in an office environment. Managerial breadth/scope: none. Focus on the Family seeks a candidate who demonstrates Christian character and alignment with its faith, ministry, and core values.

Requirements

Bachelor’s degree in Business, Marketing, or another related field.
5–7 years of experience in digital marketing.
Demonstrated performance in winning particular keyword spaces against primary competitors.
Google Ads Advanced Certification.
Google Analytics Advanced Certification.
Experience executing and analyzing paid search marketing strategies.
Experience with web analytics tools, particularly Google Analytics.
Demonstrated experience with SEO research platforms such as Semrush, including keyword research, competitor analysis, keyword/content gap analysis, search intent, and organic performance analysis.
Experience with, or demonstrated ability to rapidly develop expertise in, AI-search/AEO/GEO visibility and optimization platforms, including prompt research, AI visibility measurement, citation analysis, competitive benchmarking, sentiment, and AI brand accuracy monitoring.
Working knowledge of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search behavior, and the evolving relationship between traditional search engines and AI answer engines.
Demonstrated experience translating search, audience, competitive, and performance data into actionable recommendations for content, acquisition, and digital engagement strategies.
Working knowledge of Focus on the Family’s mission, philosophy, values, and objectives.
Strong oral and written communication skills, especially the ability to explain complex ideas simply.
Strong analytical and organizational skills; ability to handle multiple projects and meet strict deadlines.
Ability to synthesize paid search, SEO, AI-search, web analytics, and conversion data into a unified view of constituent search and discovery behavior.
Ability to distinguish meaningful performance signals from emerging or experimental metrics and connect visibility measures to tangible ministry outcomes.
Ability to communicate emerging AI-search concepts, measurement approaches, opportunities, and limitations clearly to non-technical stakeholders.
Competence using computer hardware and software.
Ability to work well without close and constant supervision.
Exemplifies the Christian character and conduct described in the posting, including adherence to Focus on the Family’s Standard of Moral Conduct and Statement of Faith, support of its ministry, and behavior aligned with its core values.

Responsibilities

Develop and optimize integrated search discovery strategies across paid search, SEO, and AEO/GEO to increase digital visibility and constituent engagement.
Optimize paid search opportunities, including revenue-generating and ministry-focused campaigns, across Focus on the Family digital properties.
Design and execute Google Ads strategies for ministry-focused, ecommerce, Google Grant, and fundraising campaigns, stewarding campaign budgets effectively.
Design and execute Meta Ads and other social media advertising strategies for ministry-focused, ecommerce, and fundraising campaigns.
Design and execute rapid A/B tests to optimize advertising performance and post-click user engagement.
Contribute to campaign budgets, manage spending during campaigns, and report on campaign results and learnings.
Use Google Analytics and other reporting tools to ensure user behavior and engagement are tracked and understood beyond advertising-platform reporting.
Conduct SEO research using Semrush or equivalent platforms to identify search demand, intent, keyword opportunities, competitive gaps, content opportunities, trends, and improvement opportunities.
Lead AEO/GEO research and measurement using AI-search intelligence platforms to understand how Focus on the Family and its ministries, resources, topics, and offers appear across AI answer engines.
Monitor AI-search visibility, share of voice, prompt performance, competitors, citations, sentiment, and brand accuracy; translate findings into recommendations for content, digital PR, earned media, and other strategies.
Provide keyword, prompt, audience-intent, competitor, and search-demand insights to support ministry content strategy and resource development.
Analyze sources and content cited by AI answer engines to identify opportunities involving Focus-owned content, earned media, third-party references, partnerships, and other sources.
Monitor AI-generated descriptions of Focus on the Family, its ministries, programs, resources, and positions; identify inaccuracies or outdated information and collaborate with appropriate teams to improve authoritative source information.
Develop and manage paid search, SEO, and AEO testing strategies to assess content, technical, citation, messaging, and optimization approaches.
Connect paid, organic, and AI-search performance to ministry outcomes, including assessment participation, subscriptions, registrations, lead generation, donations, content engagement, and other priority actions.
Provide regular performance reporting and analysis to the Sr. Dir. Marketing-Guided Digital Engagement and ministry stakeholders, explaining results, implications for constituent behavior, and recommended actions.
Serve as the Ministry Subject Matter Expert for paid search, SEO, and AI/answer-engine search, applying knowledge of how audiences express needs, ask questions, discover resources, and evaluate solutions.
Manage external partner relationships related to testing and digital marketing initiatives as assigned.
Perform other duties as assigned.

Benefits

Norton LifeLock ID Theft Coverage (employees scheduled for 20 or more hours per week)
Legal Shield/ID Shield Coverage (employees scheduled for 20 or more hours per week)
AFLAC (employees scheduled for 20 or more hours per week)
403B Retirement Plan (employees scheduled for 20 or more hours per week)
Vacation time and vacation payout (employees scheduled for 20 or more hours per week)
Sick time (employees scheduled for 20 or more hours per week)
Holidays (employees scheduled for 20 or more hours per week)
Service awards (employees scheduled for 20 or more hours per week)
Community service days (employees scheduled for 20 or more hours per week)
Bookstore discount (employees scheduled for 20 or more hours per week)
Fitness center (employees scheduled for 20 or more hours per week)
Medical plan (employees scheduled for 30 or more hours per week)
Dental plan (employees scheduled for 30 or more hours per week)
Vision plan (employees scheduled for 30 or more hours per week)
Life insurance (employees scheduled for 30 or more hours per week)
Disability insurance (employees scheduled for 30 or more hours per week)
Flexible spending accounts (employees scheduled for 30 or more hours per week)
Employee Assistance Program (employees scheduled for 30 or more hours per week)
Tuition reimbursement (employees scheduled for 30 or more hours per week)
Warehouse membership reimbursement (employees scheduled for 30 or more hours per week)