Manager, Digital Acquisition, Marketing & Engagement

Focus on the Family•Colorado Springs, CO

3d•$75,456 - $90,202•Onsite

About The Position

The Manager, Digital Acquisition, Marketing & Engagement leads the development, execution, measurement, and optimization of Focus on the Family’s digital acquisition and discovery strategies across paid digital advertising, traditional organic search (SEO), and AI/answer engine search (AEO/GEO). The role oversees paid campaign strategy and performance across Google Ads, Meta, and other social media platforms, while leading SEO and GEO strategies to strengthen organic search visibility and AI-driven discovery. Using tools such as Google Analytics, Semrush, and AI-search intelligence platforms, the manager translates campaign performance and search insights into strategies that increase awareness, engagement, and measurable ministry outcomes. The position connects paid search, organic search, and AI-search performance to ministry outcomes such as assessment participation, subscriptions, registrations, lead generation, donations, content engagement, and other priority constituent actions. It provides regular reporting and analysis to the Sr. Dir. Marketing-Guided Digital Engagement and ministry stakeholders, explaining results, implications for constituent behavior, and recommended actions. The manager also serves as the ministry subject matter expert for digital search and discovery, helping the ministry understand how audiences express needs, discover resources, and evaluate solutions across search engines and AI platforms. The role manages external partner relationships related to testing and digital marketing initiatives as assigned. It operates in an office environment and has no managerial breadth or scope. Focus on the Family is a Christian nonprofit ministry headquartered in Colorado Springs, Colorado, with nearly 700 employees.

Requirements

Bachelor’s degree in Business, Marketing, or another related field.
5–7 years of experience in digital marketing.
Demonstrated performance in winning particular keyword spaces against primary competitors.
Google Ads Advanced Certification.
Google Analytics Advanced Certification.
Experience executing and analyzing paid search marketing strategies.
Experience with web analytics tools, particularly Google Analytics.
Demonstrated experience with SEO research platforms such as Semrush, including keyword research, competitor analysis, keyword/content gap analysis, search intent, and organic performance analysis.
Experience with, or demonstrated ability to rapidly develop expertise in, AI-search/AEO/GEO visibility and optimization platforms, including prompt research, AI visibility measurement, citation analysis, competitive benchmarking, sentiment, and AI brand-accuracy monitoring.
Working knowledge of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search behavior, and the evolving relationship between traditional search engines and AI answer engines.
Demonstrated experience translating search, audience, competitive, and performance data into actionable recommendations for content, acquisition, and digital engagement strategies.
Working knowledge of Focus on the Family’s mission, philosophy, values, and objectives.
Strong oral and written communication skills, including the ability to explain complex ideas simply.
Strong analytical and organizational skills; ability to handle multiple projects and meet strict deadlines.
Ability to synthesize paid search, SEO, AI-search, web analytics, and conversion data into a unified view of constituent search and discovery behavior.
Ability to distinguish meaningful performance signals from emerging or experimental metrics and connect visibility measures to tangible ministry outcomes.
Ability to communicate emerging AI-search concepts, measurement approaches, opportunities, and limitations clearly to non-technical stakeholders.
Competence using computer hardware and software.
Ability to work well without close and constant supervision.
Team-oriented, highly organized, results-driven, analytical, and possesses a sense of humor.
Exemplifies the stated Christian character and spiritual expectations, including being a consistent witness for Jesus Christ, adhering to the Standard of Moral Conduct and Statement of Faith, praying for staff and constituents, and demonstrating behaviors aligned with Focus on the Family’s core values.

Responsibilities

Develop and optimize an integrated search discovery strategy across paid search, SEO, and AEO/GEO to increase visibility and constituent engagement across digital properties.
Optimize paid search opportunities, including revenue-generating and ministry-focused campaigns, to drive constituent engagement.
Design and execute Google Ads strategies for ministry-focused, ecommerce, Google Grant, and fundraising campaigns, maximizing stewardship and effectiveness of advertising spend.
Design and execute Meta Ads and other social media advertising strategies for ministry-focused, ecommerce, and fundraising campaigns.
Design and execute A/B tests using a rapid test-and-learn approach to optimize ad performance and post-click user engagement.
Contribute to campaign budgets, manage spending during campaigns, and report on results and learnings after campaigns conclude.
Use Google Analytics and other reporting tools to ensure user behavior and engagement are properly tracked and understood beyond ad-platform reporting.
Lead SEO research using Semrush or equivalent tools to identify search demand, intent, keyword opportunities, competitive gaps, content opportunities, organic trends, and content improvements.
Lead AEO/GEO research and measurement using AI-search intelligence platforms to assess how the organization, its ministries, resources, priority topics, and offers are represented across AI answer engines.
Monitor AI-search visibility, share of voice, prompt performance, competitor presence, citations, sentiment, and brand accuracy; translate findings into recommendations for content, digital PR, earned media, and other authority-building strategies.
Provide strategic keyword, prompt, audience-intent, competitor, and search-demand insights to the Sr. Dir. Marketing-Guided Digital Engagement to inform ministry content strategy and resource development.
Analyze sources and content cited by AI answer engines to identify opportunities involving Focus-owned content, earned media, authoritative third-party references, partnerships, and other sources.
Monitor how AI platforms describe Focus on the Family, its ministries, programs, resources, and positions; identify inaccuracies or outdated information and collaborate with appropriate teams to improve authoritative source information.
Develop and manage paid search, SEO, and AEO testing strategies to determine which content, technical, citation, messaging, and optimization approaches improve visibility, engagement, user experience, and conversion.
Connect search performance to measurable ministry outcomes, and provide regular reporting and analysis to the Sr. Dir. Marketing-Guided Digital Engagement and key ministry stakeholders, including explanations of results, constituent behavior implications, and recommended actions.
Serve as the ministry subject matter expert for digital search and discovery, maintaining understanding of audience needs, questions, resource discovery, and evaluation across traditional search engines and AI platforms.
Manage external partner relationships related to testing and digital marketing initiatives as assigned.
Perform other duties as assigned.
Engage in Christian ministry and uphold Focus on the Family’s stated spiritual commitments and core values.

Benefits

Norton LifeLock ID Theft Coverage for employees scheduled for at least 20 hours per week.
Legal Shield/ID Shield Coverage for employees scheduled for at least 20 hours per week.
AFLAC for employees scheduled for at least 20 hours per week.
403B Retirement Plan for employees scheduled for at least 20 hours per week.
Vacation time and vacation payout for employees scheduled for at least 20 hours per week.
Sick time for employees scheduled for at least 20 hours per week.
Holidays for employees scheduled for at least 20 hours per week.
Service awards for employees scheduled for at least 20 hours per week.
Community service days for employees scheduled for at least 20 hours per week.
Bookstore discount for employees scheduled for at least 20 hours per week.
Fitness center for employees scheduled for at least 20 hours per week.
Medical plan for employees scheduled for at least 30 hours per week.
Dental plan for employees scheduled for at least 30 hours per week.
Vision plan for employees scheduled for at least 30 hours per week.
Life insurance for employees scheduled for at least 30 hours per week.
Disability insurance for employees scheduled for at least 30 hours per week.
Flexible spending accounts for employees scheduled for at least 30 hours per week.
Employee Assistance Program (EAP) for employees scheduled for at least 30 hours per week.
Tuition reimbursement for employees scheduled for at least 30 hours per week.
Warehouse membership reimbursement for employees scheduled for at least 30 hours per week.