Manager, Digital Marketing & Engagement

The Cook Political Report•Arlington, VA

9d•$70,000 - $90,000

About The Position

The Cook Political Report is seeking a Digital Marketing & Engagement Manager to own the growth and performance of its digital subscriber platform. The role writes and manages marketing copy, builds and optimizes transactional and marketing email campaigns, and develops conversion strategies to grow and retain subscribers. The position maintains a nonpartisan brand voice tailored to a sophisticated Washington, DC professional audience. It is a non-supervisory role for an early- to mid-career digital marketer with substantive ownership of a small, high-trust brand's digital presence.

Requirements

3–5 years of professional experience in digital marketing, email marketing, or audience development; supervisory experience is not required.
Strong, demonstrable writing skills across newsletters, social media, and transactional and marketing email.
Hands-on experience with an email service provider or marketing/sales CRM such as Customer.io, HubSpot, Mailchimp, Salesforce Marketing Cloud, or similar.
Working knowledge of nonpartisan political analysis, election coverage, or the broader business of politics, including campaigns, government affairs, policy media, or PACs.
Genuine interest in politics and public affairs, with the judgment to maintain a strict nonpartisan tone.
Proficiency with Canva and Google Workspace, including Docs, Sheets, Slides, Gmail, and Calendar.
Comfort working with performance data, including open and click rates, conversion funnels, and subscriber growth metrics, to inform decisions.

Nice To Haves

Experience with digital products or platforms at a DC media brand, PAC, trade association, or government affairs organization.
Bachelor's degree; equivalent experience may be accepted.

Responsibilities

Design, build, test, and manage transactional and marketing email campaigns using an email service provider, including segmentation, A/B testing, and lifecycle or nurture sequences.
Write copy for newsletters, social media, event promotion, and general marketing communications in Cook Political's nonpartisan, analytical brand voice.
Develop, test, and execute campaigns that convert free readers and subscribers into paying subscribers; track funnel performance and iterate based on data.
Own the end-to-end publishing process for regular newsletters, coordinating content with the managing editor and managing layout, scheduling, and distribution.
Maintain a consistent digital presence across social channels, including Substack, complementing analyst-driven content with platform-appropriate framing.
Track subscriber, engagement, and conversion metrics; report campaign performance and recommend optimizations to the COO.
Collaborate with the Director of Communications to track impact and engagement trends for media appearances across digital and on-air channels and recommend optimizations to the COO.
Maintain clean data hygiene and workflows in the CRM and email service provider, ensuring accurate segmentation and personalization.
Explore and pilot AI tools to improve data workflows and stay current on emerging AI and data tools relevant to CRM and email service provider management.
Produce basic marketing graphics and social assets using Canva and Adobe, and work within Google Workspace for collaboration and reporting.
Use digital marketing and CRM expertise to promote and support events, including registration campaigns, follow-up nurture sequences, and sponsor and attendee communications.