Digital Strategy & Engagement Manager

NW Harvest•Seattle, WA

About The Position

The Digital Strategy & Engagement Manager advances Northwest Harvest’s mission to end hunger in Washington through strategic digital storytelling and data-driven content strategies. The role builds brand recognition, relationships, and community engagement across digital channels in support of fundraising, advocacy, and partnership development. It applies ethical storytelling practices and measurable strategies to support the goal of cutting hunger in half by 2028, while putting the organization’s six agreements and PACI Values into practice and amplifying community voices. The position leads comprehensive digital marketing strategy and oversees social media, email marketing, and website content. It develops integrated channel strategies, editorial direction, content frameworks, performance measures, and optimization approaches. The Manager oversees content operations and campaigns, email strategy and audience segmentation, social media strategy and community building, and the website as a strategic platform, including SEO, analytics, maintenance, and conversion strategy. The role works closely with Communications, Advancement, organizational leadership, other teams, vendors, contractors, community partners, and digital audiences. The role also supports equity and inclusion through continued learning in anti-racism, cultural competency, and the effects of oppression, and by participating in learning efforts focused on dismantling institutional racism. A combination of real-life experience, education, and training may provide the equivalent background needed for the work. A successful background check is required.

Requirements

A combination of real-life experience, education, and training equivalent to the background needed to perform the work.
Successful completion of a background check.
Knowledge of digital analytics and measurement tools, marketing automation platforms, WordPress content management systems, Salesforce CRM systems, social media management and advertising platforms, digital asset management, Asana project management tools, SEO and web optimization, HTML/CSS fundamentals, Microsoft Office and organizational platforms, and digital accessibility standards.
Ability to understand people who have experienced poverty or food insecurity and support equity and inclusion for historically marginalized groups, including racial and ethnic minorities, LGBTQIA+ populations, and people living with disabilities.
Ability to adopt the PACI model and practice the organization’s Six Agreements: speak truths responsibly; listen to understand; stay engaged; be willing to experience discomfort and do things differently; expect and accept non-closure; and honor confidentiality.
Ability to translate organizational goals into integrated digital strategies; build relationships across diverse communities; analyze data and translate insights into action; lead collaborative projects and meet deadlines; and create compelling digital content.
Ability to adapt to emerging technologies, support equity and inclusion initiatives, manage sensitive information discreetly, communicate effectively across all levels, problem-solve independently and collaboratively, demonstrate cultural competency, and work efficiently in a fast-paced environment.
Bachelor’s degree in communications, digital media, marketing, journalism, or a related field, or an equal combination of education and relevant work experience; a personal orientation as a lifelong learner.
At least 3–5+ years of demonstrated experience developing and executing integrated digital strategies, campaigns, and platforms for political campaigns, progressive issue advocacy, or nonprofit mission-driven organizations.
Experience working cross-functionally with technical teams, including CRM, web, and data teams.
Experience managing external vendors or contractors.

Nice To Haves

Training in digital marketing and analytics.
Ongoing professional development in digital communications.
Diversity, Equity, and Inclusion (DEI) and community-centered communications training.
Nonprofit communications experience.
Community-centered storytelling expertise.
Knowledge of Washington state communities and issues.
Ability to speak additional languages.
Digital marketing and analytics experience.
Experience with digital advocacy campaigns.

Responsibilities

Lead the development and execution of integrated digital strategies across social media, email, and web platforms.
Define and manage cross-platform editorial direction and content frameworks, with measurable goals aligned to organizational objectives.
Use analytics and audience insights to inform strategic decisions and adjust approaches across channels.
Design and lead content testing and optimization strategies to improve engagement, conversion, and impact.
Develop digital narratives and audience engagement approaches that deepen understanding of hunger’s root causes.
Establish success metrics, reporting frameworks, and performance insights to demonstrate mission advancement and inform organizational decision-making.
Align and integrate digital channels, campaigns, and constituent journeys in partnership with Communications, Advancement, and other teams.
Partner with cross-functional teams to align digital engagement with organizational priorities and supporting systems, including CRM, email, and web.
Determine content and production resourcing models, including in-house, contractor, or agency support.
Oversee daily and weekly content development and channel management; maintain the digital asset library and consistent brand voice.
Lead cross-platform campaigns from conception through evaluation; coordinate organizational messaging and manage content workflows and team assignments.
Implement effective project management systems.
Lead email marketing strategy and content development; manage segmentation and CRM integration; define email’s role in constituent journeys; optimize deliverability and engagement; conduct A/B testing and performance analysis; and develop targeted nurture campaigns.
Establish social media channel roles and audience strategies; direct platform-specific content and community building; manage paid and organic growth; oversee calendars, approvals, and scheduling; build influencer relationships; and monitor trends and emerging practices.
Own the website as a strategic platform, including information architecture and conversion strategy; direct maintenance and capital upgrades; perform website content and creative tasks as needed; coordinate technical updates and projects with external web development partners; lead SEO and analytics tracking; develop impact dashboards; and integrate the website with other digital channels.
Represent Northwest Harvest’s mission and values in community interactions and stay current with organizational priorities and initiatives.
Participate in cross-functional projects and perform other duties as assigned by the Director of Communications.
Demonstrate initiative in learning and enhancing skills related to anti-racism, cultural competency, and understanding oppression and its impact.
Participate in intentional learning efforts, including events focused on dismantling institutional racism and building cultural competency.
Partner closely with Communications and other Advancement teams on strategy and execution; collaborate across divisions; and advise organizational leadership on digital opportunities, risks, and trends.
Manage relationships with vendors, contractors, community partners, and digital audiences, ensuring timely and professional interactions with social media communities, email subscribers, and website visitors.

Benefits

Medical, dental, and vision insurance.
Long-term disability insurance.
Life and AD&D insurance.
Employee Assistance Program (EAP).
401(k) retirement plan.
Vacation and sick leave.
Eight paid holidays: New Year’s Day, Martin Luther King Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, and Christmas Day.
Floating holidays for employees to observe holidays not included in the organization’s observed holidays or to use at their discretion.
Birthday holiday.
Payroll-deducted supplemental benefits, including Flexible Spending Account options for HRA and DCE, and various AFLAC and New York Life plans.
Competitive salary and comprehensive benefits package.