Congress Engagement Strategy Manager

Genentech • Daly City, CA

5d • $137,900 - $256,100 • Hybrid

About The Position

The Congress Engagement Strategy Manager owns the strategic design, governance, and optimization of Genentech’s congress strategy for a therapeutic area (TA). As the TA’s congress strategist, the manager assesses portfolio and pipeline priorities, sets the congress calendar, and defines objectives, formats, and engagement approaches before communicating plans to operational partners for delivery.

This senior partnering role works closely with Medical Affairs, Brand, and other cross-functional leaders to align narratives and messaging across cross-functional, multi-brand, and TA-level congresses. It ensures congress presence is purpose-driven, appropriately structured, and positioned to deliver meaningful outcomes for Genentech and participating HCPs. The role applies deep therapy-area knowledge, scientific fluency, and command of HCP engagement governance, and partners with the Business Product Owner/Manager (BPO/BPM) and Event Operations Manager to connect scientific priorities to congress strategy. It also captures insights and performance learnings to refine strategy and improve the effectiveness and efficiency of the TA congress program.

The role is based in South San Francisco, California, with a hybrid schedule requiring three days per week on campus. Relocation benefits are not available. The posting covers multiple openings. The expected salary range for the primary location is $137,900 to $256,100 per year; actual pay depends on experience, qualifications, location, and other permitted job-related factors. A discretionary annual bonus may be available based on individual and company performance. The position qualifies for company benefits detailed through a link in the posting.

Requirements

• Bachelor’s degree required; examples include life sciences or business administration.
• At least 9 years of experience in pharmaceuticals.
• At least 5 years of experience in congress or event strategy, partnering with brand and medical teams.
• Deep therapy-area knowledge and strong scientific fluency, with the ability to connect pipeline and portfolio priorities to engagement strategy.
• Experience setting strategy for major medical congresses, such as ASCO or ASH.
• Strong command of HCP engagement compliance and governance frameworks, including FMV.
• Proven stakeholder management and strategic planning skills in cross-functional environments.
• Experience supporting global or regional therapy-area congress strategies.
• Experience with omnichannel engagement approaches, product operating models, and end-to-end customer journey design and measurement.
• Familiarity with FMV frameworks and engagement governance considerations.
• Experience working with global operating models and shared services teams.

Responsibilities

• Develop a therapy-area congress strategy tailored to TA needs, brand maturity, and product life cycle.
• Assess portfolio and pipeline priorities to anticipate demand, prioritize congresses, and determine timing throughout the year.
• Set the TA congress calendar and define the presence type and objectives for each congress.
• Support development of measurable congress objectives aligned with TA and brand strategy.
• Translate standardized congress engagement products and cross-functional demand into TA-specific scope and activation plans.
• Coordinate brand, medical, and other functions to align narratives and messaging at cross-functional, multi-brand, and TA-level congresses.
• Serve as the primary strategic partner to Medical Affairs, Brand, and other functional leaders on TA congress strategy.
• Orchestrate cross-brand and functional congress presence to optimize effectiveness and cost.
• Provide guidance on congress vendor strategy and governance, including booth and exhibit vendors, meeting planners, and housing and travel partners.
• Collaborate with the Event Operations Manager and BPO/BPM to activate TA, brand, and medical needs and ensure congress readiness.
• Ensure congress-related HCP engagements are appropriately classified, such as promotional or non-promotional, and aligned with HCO engagement standards.
• Guide alignment of congress intent with internal policies and compliance frameworks, and serve as an escalation point for congress-related collaboration considerations.
• Ensure TA-level congress strategy and congress-level objectives are defined and documented.
• Provide data-driven overviews of TA congress program health and collaborate with the BPO/BPM to measure performance against TA strategic objectives.
• Synthesize insights across congresses to refine future strategy and share structured feedback with Execution Leads to improve activation quality.
• Connect congress strategy with Genentech’s broader omnichannel and product ecosystem so congress activity complements CRM, digital, and other engagement channels.
• Maintain working fluency in end-to-end HCP customer journeys and understand congress touchpoints across pre-congress, onsite, and post-congress engagement.
• Partner with product and platform owners, including omnichannel, content, and CRM product teams, to align congress engagement products and standards with Genentech’s broader product operating model.
• Build and maintain relationships with key medical and scientific societies relevant to the TA to inform congress strategy, sponsorship approach, and long-term society engagement planning.
• Define and track measurement frameworks for congress and society engagement effectiveness, aligned with compliant measurement approaches.
• Orchestrate congress activity within the broader always-on engagement plan, coordinating timing and sequencing with other channel owners to avoid duplicative or conflicting HCP outreach.

Benefits

• The position qualifies for company benefits detailed at a link in the posting.
• A discretionary annual bonus may be available based on individual and company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior