Congress Engagement Strategy Manager

Roche • South San Francisco, CA

5d • $137,900 - $256,100 • Hybrid

About The Position

The Congress Engagement Strategy Manager owns the strategic design, governance, and optimization of congress strategy for a Genentech therapeutic area. Serving as the therapy area’s congress strategist, the manager assesses portfolio and pipeline priorities, sets the congress calendar, and defines objectives, formats, and engagement approaches before handing plans to operational partners for delivery.

This senior, partnering role works closely with Medical Affairs, Brand, and other cross-functional leaders to align narratives and messaging across cross-functional, multi-brand, and therapy-area congresses. The manager ensures congress participation is purpose-driven, appropriately structured, and positioned to deliver meaningful outcomes for Genentech and participating HCPs. The role connects scientific priorities to congress strategy, partners with the Business Product Owner/Manager (BPO/BPM) and Event Operations Manager, and uses insights and performance learnings to improve the effectiveness and efficiency of the therapy area’s congress program.

The position is based in South San Francisco, California, with a hybrid schedule requiring three days per week on campus. Relocation benefits are not available. Genentech is hiring for multiple openings. The expected salary range for the primary location is $137,900 to $256,100 per year. A discretionary annual bonus may be available based on individual and company performance. The position qualifies for company benefits, which are referenced through a link in the posting but not enumerated.

Requirements

• Bachelor’s degree; life sciences, business administration, or a related field is cited as an example.
• At least 9 years of experience in pharmaceuticals.
• At least 5 years of experience in congress or event strategy, partnering with brand and medical teams.
• Deep therapy-area knowledge and strong scientific fluency, with the ability to connect pipeline and portfolio priorities to engagement strategy.
• Experience setting strategy for major medical congresses, such as ASCO or ASH.
• Strong command of HCP engagement compliance and governance frameworks, including fair market value (FMV).
• Proven stakeholder management and strategic planning skills in cross-functional environments.
• Experience supporting global or regional therapy-area congress strategies.
• Experience with omnichannel engagement approaches, product operating models, and end-to-end customer journey design and measurement.
• Familiarity with FMV frameworks and engagement governance considerations.
• Experience working with global operating models and shared services teams.

Responsibilities

• Develop a therapy-area congress strategy tailored to therapy-area needs, brand maturity, and product life cycle.
• Assess portfolio and pipeline priorities to anticipate congress demand, identify congresses to prioritize, and determine timing throughout the year.
• Set the therapy-area congress calendar and define the presence type and objectives for each congress.
• Support the definition of measurable congress objectives aligned with therapy-area and brand strategy.
• Translate standardized congress engagement products and cross-functional demand into therapy-area-specific scope and activation plans.
• Coordinate Brand, Medical Affairs, and other functions to align narratives and messaging at cross-functional, multi-brand, and therapy-area congresses.
• Serve as the primary strategic partner to Medical Affairs, Brand, and other functional leaders on therapy-area congress strategy.
• Orchestrate cross-brand and functional congress presence to optimize effectiveness and cost.
• Guide congress vendor strategy and governance, including booth and exhibit vendors, meeting planners, and housing and travel partners.
• Collaborate with the Event Operations Manager and BPO/BPM to activate therapy-area, brand, and medical needs and ensure congress readiness for delivery.
• Ensure congress-related HCP engagements are appropriately classified, such as promotional or non-promotional, and align with HCO engagement standards.
• Guide congress intent to ensure alignment with internal policies and compliance frameworks, and act as an escalation point for congress-related collaboration considerations.
• Ensure therapy-area congress strategy and congress-level objectives are defined and documented.
• Provide data-driven overviews of therapy-area congress program health.
• Collaborate with the BPO/BPM to measure congress performance against therapy-area strategic objectives.
• Synthesize insights across congresses to refine future strategy and provide structured feedback to Execution Leads to improve future activation quality.
• Connect congress strategy with Genentech’s broader omnichannel and product ecosystem so congress presence complements CRM, digital, and other engagement channels.
• Maintain working fluency in end-to-end HCP customer journeys and understand how congress touchpoints fit into pre-congress, onsite, and post-congress omnichannel engagement.
• Partner with omnichannel, content, CRM, and other product and platform owners to align congress engagement products and standards with Genentech’s broader product operating model.
• Build and maintain relationships with relevant medical and scientific societies to inform congress strategy, sponsorship approach, and long-term society engagement planning.
• Define and track measurement frameworks for congress and society engagement effectiveness, aligned with compliant measurement approaches.
• Coordinate congress activities with other channel owners as part of the broader always-on engagement plan to avoid duplicative or conflicting HCP outreach.

Benefits

• A discretionary annual bonus may be available based on individual and company performance.
• The posting states that the position qualifies for company benefits, with details referenced through a link that is not included in the supplied description.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior