Digital Strategy Manager

Prime Healthcare•Ontario, CA

About The Position

Prime Healthcare is seeking a Digital Strategy Manager to serve as the subject matter expert for digital marketing campaigns and social media across the organization, supporting and advising its hospitals nationwide. The role develops and executes corporate social media campaigns aligned with marketing and business goals. The manager partners with hospital marketing and communications leaders to educate and assist them in creating cohesive digital marketing, recruitment, and social media strategies that complement hospital marketing and human resources/recruitment efforts. The position requires understanding the importance of analytics and reporting on key performance indicators to measure success.

Requirements

Bachelor’s degree in a related field.
At least five years of hospital or healthcare experience.
Knowledge of healthcare trends.
Knowledge and experience in marketing and social media trends and best practices.
Strong communication and writing skills.
Critical thinking skills; ability to work autonomously and independently as well as collaboratively.
Graphic design knowledge and ability.
Data-driven and analytical mindset.

Nice To Haves

Experience writing for web content, presentations, and executive communications.
Proficiency with Meta Business Suite and Google Campaigns.
Experience with recruitment digital media strategy.
Canva Enterprise and graphic design experience.

Responsibilities

Serve as the subject matter expert for digital marketing campaigns and social media across the organization.
Support and guide Prime Healthcare hospitals across the country on digital marketing and social media.
Develop and execute corporate social media campaigns aligned with marketing and business goals and objectives.
Work with hospital marketing and communications leaders to educate and assist them in creating cohesive digital marketing, recruitment, and social media strategies.
Report on key performance indicators to measure success.