Engagement Marketing Lead

Lyra Health

2d • $95,000 - $131,000

About The Position

Lyra Health is a provider of evidence-based mental health care, serving people through employer, health plan, and partner relationships. The Engagement Marketing Lead will scale member registration and engagement across Lyra Health’s customer base by building operating models, playbooks, and repeatable marketing solutions. The role focuses on translating successful customer-specific approaches into efficient, consistent programs that can reach many customers without requiring one-to-one customization. It partners across Customer Marketing, Customer Success, Strategy & Operations, and Analytics.

Requirements

• At least 5 years of marketing experience, including building, standardizing, or scaling marketing programs across multiple customer segments or accounts.
• Demonstrated ability to design scalable processes, playbooks, and operating models rather than only execute one-off campaigns.
• Analytical mindset and experience evaluating program performance across multiple accounts and translating insights into scaled marketing recommendations.
• Proven ability to collaborate effectively across Marketing, Customer Success, Operations, and Analytics teams to build and deliver solutions.
• Excellent written, verbal, and presentation skills, including the ability to engage diverse stakeholders as ways of working and customer marketing activities evolve.
• Strong organizational and project management skills, with demonstrated success managing multiple concurrent initiatives.
• Familiarity with Salesforce, Gainsight, Highspot, and/or Jira is required.
• Comfort operating with latitude and exercising judgment in selecting methods and techniques as priorities evolve.

Nice To Haves

• B2B2C marketing experience.
• Consumer health experience.

Responsibilities

• Design and own repeatable operating models and marketing frameworks for consistent engagement programs across commercial and large customers.
• Create standardized member engagement playbooks and B2B2C marketing strategies tailored to customer size, industry, tenure, and product configuration for use by Customer Marketing Managers and Customer Success teams.
• Partner with Member Marketing, Customer Success, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs that increase member registration and utilization across the customer base.
• Oversee the development of customizable, on-brand marketing assets and toolkits in partnership with Creative Design and Content teams.
• Partner with Analytics to establish tracking methodologies and reporting, assess scaled program performance, and use data to determine what to test, refine, retire, or expand.
• Own and evolve the marketing templates, tools, workflows, and systems that support efficient scaled engagement marketing as the customer base grows.

Benefits

• Comprehensive healthcare coverage, including medical, dental, vision, FSA/HSA, life, and disability insurance.
• Coaching and therapy services through Lyra for Lyrians.
• Discretionary restricted stock units.
• Paid vacation, sick days, and company holidays.
• Paid parental leave.
• 401(k) with up to 3% matching.
• Monthly technology allowance.
• Well-being perks and activities, surprise swag, and regular community celebrations.
• The role may be eligible for discretionary bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed