Engagement Marketing Lead, Square

Block•Bay Area, CA, United States of America, CA

2d•$198,000 - $297,000

About The Position

Square is seeking an Engagement Marketing Lead to help sellers discover more value in Square products and build lasting relationships with the company. The role leads a team that turns seller insights into strategies for product adoption, deeper engagement, and measurable business growth. It brings together audience strategy, messaging, experimentation, and channel planning to create connected experiences across the seller journey. The position has global scope, with an initial focus on the U.S. The lead sets team priorities and develops senior strategists while balancing long-term growth opportunities with business commitments. They own cross-product growth priorities, coordinate go-to-market planning with Product and other partners, lead program-wide experimentation, establish communications governance, oversee responsible execution, and maintain accountability for portfolio delivery and partnerships.

Requirements

10+ years in engagement marketing or equivalent experience demonstrating senior-level impact.
Track record of leading teams and delivering measurable portfolio growth.
Experience developing senior strategists and partnering with Product leaders; ability to align teams, resolve tradeoffs, and establish clear accountability.
Strong analytical judgment and hands-on fluency with SQL and analytics tools; ability to diagnose seller behavior, size opportunities, assess economics, and distinguish incremental impact from attributed results.
Deep experimentation experience and ability to turn imperfect evidence into clear investment decisions.
Strong positioning and messaging skills, with experience connecting audience insight, product value, and channel strategy.
Experience building cross-program communications governance and translating strategy into actionable briefs, journey designs, and test plans with Lifecycle Operations.
Fluency with lifecycle platforms, personalization, and delivery controls, with experience partnering with Engineering and Data Science on shared capabilities.
Clear executive communication, sound judgment in ambiguity, and practical experience using AI to improve the quality or speed of work.

Nice To Haves

Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth is valuable.

Responsibilities

Lead and develop the engagement marketing team by setting outcome-based goals, coaching senior strategists, and defining quarterly priorities, owners, and dependencies.
Own cross-product growth priorities by sizing opportunities, allocating capacity based on seller needs and business impact, and partnering with Product on adoption, monetization, and the end-to-end seller experience.
Establish proactive go-to-market planning by aligning Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners on launch support, audiences, messaging, ownership, and resource tradeoffs.
Lead program-wide experimentation with Data Science, including coordinated holdouts and incremental measurement; test recommendations, messaging, incentives, and channels, and use evidence and economics to decide what to scale, refine, or stop.
Establish communications governance covering ownership, eligibility, frequency, sequencing, suppression, and risk-based review standards; resolve competing messages, prevent over-messaging, and protect required communications.
Scale execution responsibly with Lifecycle Operations, GTM Automation, and external agencies, retaining accountability for strategy, approvals, access, quality, and escalation.
Oversee portfolio delivery and partnerships, holding owners accountable for launches, ongoing growth, incentives, and partnership commitments.