Engagement Marketing Manager

Color Health • South San Francisco, CA

4d • Hybrid

About The Position

Color is hiring an Engagement Marketing Manager for its Growth Marketing team. The role partners with clients to create and deliver turnkey and customized communications that drive enrollment and ongoing engagement in Color’s cancer-care benefit. The manager develops strategies informed by client populations, Color members, and business goals, and recommends channels and messaging suited to each audience. Campaigns may use email, mail, digital channels, and in-person events.

The role owns marketing strategy for a dedicated portfolio of enterprise and mid-market clients, presents Color’s engagement approach, and leads discussions about campaign performance and opportunities. It also leads strategic initiatives to evolve the engagement approach, expand reach, test ideas, and develop repeatable processes and playbooks. The work balances strategic ownership with hands-on execution, including responding to client requests, editing copy, managing creative projects, maintaining campaign calendars and documentation, supporting team operations, and attending client events. The manager collaborates with Client Success, client stakeholders, and internal partners, including design, engineering, and product teams.

This is a hybrid role based in either the South San Francisco or Denver office, with onsite work expected 2–3 days per week. Occasional availability during Eastern Time business hours is required for client meetings and events, and travel for client events may be up to approximately 15% of the time.

Requirements

• At least 5 years of marketing experience planning and executing high-volume marketing campaigns; B2B2C product experience is preferred.
• Experience building and maintaining strong relationships with strategic clients.
• Experience creating and implementing comprehensive marketing plans that vary by client type, population, and channel.
• Strong project management skills and excellent written and verbal communication skills.
• Experience collaborating with and presenting to clients.
• Experience managing and optimizing multichannel marketing campaigns and using performance data to refine strategy.
• Demonstrated initiative, ability to learn quickly, drive work forward, and follow through on commitments while working independently and across teams.
• Ability to travel for onsite client events, up to approximately 15% of the time.
• Ability to work onsite 2–3 days per week at either the South San Francisco or Denver office and occasional availability during Eastern Time business hours.

Nice To Haves

• B2B2C marketing experience, especially in healthcare.
• Experience with performance-tracking tools such as Metabase and Amplitude, and delivering insights and recommendations to improve performance.
• Design experience, especially with Google Slides and Figma.

Responsibilities

• Own marketing strategy across a dedicated book of enterprise and mid-market clients.
• Partner with Client Success to support HR and benefits leaders with data-backed engagement strategies that drive awareness, registrations, and engagement.
• Develop tailored marketing strategies for specific populations and enrollment goals, and build repeatable playbooks when strategies work.
• Maintain campaign calendars and documentation for clarity across internal and client teams.
• Identify growth and engagement opportunities using campaign data and audience behavior.
• Explore nontraditional marketing channels to engage hard-to-reach populations.
• Present Color’s marketing approach to new clients and lead ongoing discussions about campaign performance and opportunities.
• Manage hands-on campaign execution, including copy editing, custom creative development, and support for client events.
• Own strategic initiatives to evolve the engagement approach, expand reach, build repeatable processes, and test new ideas.
• Respond to day-to-day client requests, support team operations, and attend client events.

Benefits

• Comprehensive medical, dental, vision, life, and disability benefits.
• 401(k) match.
• Monthly phone and Wi-Fi stipend for employees.
• Annual ergonomic stipend.
• Generous vacation policy, paid holidays, and company-wide recharge days.
• Equal paid parental leave for birthing and non-birthing parents.
• Free cancer screening and prevention resources for employees and their adult dependents.
• The role may also be eligible for equity and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed