Product Marketing Manager (Threat Intel)

SpyCloud•Austin, TX

2d•$115,000 - $150,000•Remote

About The Position

SpyCloud is hiring a Product Marketing Manager for its Identity Threat Intelligence solution area. The role is responsible for explaining the value and differentiation of SpyCloud’s threat intelligence offerings to security operations, threat intelligence, fraud, and identity audiences, and for helping define what effective marketing looks like in a high-growth area that includes AI-powered investigations. Product marketing experience is welcome but not required; candidates with relevant experience as threat researchers, CTI analysts, investigators, sales engineers, product managers, or engineers are also encouraged to apply. The position reports to the Senior Director of Product Marketing and works closely with Sales, Demand Generation, Content, Customer Success, and Product, especially the Investigations product team. It has ownership across market research, competitive intelligence, messaging, launches, sales enablement, demand generation, customer engagement, and go-to-market measurement. The role is remote-first and collaborative, with occasional travel for customer meetings, industry events, and internal planning sessions. The role also uses AI to scale research and marketing programs, while ensuring generated materials are validated with internal experts and subject matter experts. The Product Marketing Manager tracks how AI is changing threat intelligence and investigations, and how buyers intend to use it. SpyCloud’s mission is to make the internet safer by disrupting the criminal underground.

Requirements

At least 5 years of experience in cybersecurity, with deep working knowledge of threat intelligence or a closely adjacent area such as digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations.
Hands-on experience in a relevant role, such as threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer. Product marketing experience is welcome but not required.
Familiarity with the threat intelligence landscape, including tools, technology stacks, and how intelligence flows into SIEM, SOAR, TIP, and investigation workflows.
Excellent writing and storytelling skills, with the ability to explain complex topics to CISOs, analysts, and sellers.
Experience enabling others through training, demos, technical content, or sales support.
Knowledge of how AI is changing threat intelligence, or a clear understanding of how target buyers use AI and where they want to apply it; should be AI-savvy without being AI-dependent.
Familiarity with MCP, APIs, and data platforms, and comfort discussing them with product managers and engineers.
Market and competitive curiosity, including the ability to interpret competitors, win/loss patterns, and market shifts and explain their implications for selling.
Demonstrable results such as growth in adoption, usage, pipeline, or revenue.
Understanding of how buyers and customers experience SpyCloud, with ideas for improving engagement and retention.
Self-direction suited to a remote-first, highly collaborative environment.
Willingness to travel occasionally for customer meetings, industry events, and internal planning sessions.

Nice To Haves

Federal or global government experience.
Experience marketing threat intelligence or fraud platform tools.
Experience marketing data-driven or API-based products, including product-led growth motions.
Experience with customer marketing and advocacy programs.
Analyst relations experience.

Responsibilities

Research how buyers choose and use threat intelligence.
Translate feedback from customer calls, advisory programs, and win/loss reviews into messaging and priorities.
Identify SpyCloud’s differentiators and express them in ways the field can defend.
Lead competitive intelligence for the solution area, including tracking competitor activity, win/loss patterns, and market shifts.
Create battlecards, sales talk points, and objection-handling materials for active deals.
Brief Sales, Product, and leadership on changes in the competitive landscape.
Define messaging for SpyCloud across security operations, threat intelligence, fraud, and identity audiences.
Develop messaging for AI-powered investigations for users and organizations with differing levels of maturity, acceptance, and skepticism.
Explain technical capabilities clearly to practitioners and executives.
Maintain consistent messaging across Identity Threat Intelligence and Investigations, including the UI, API, and MCP.
Lead cross-functional go-to-market work for new capabilities, data sets, APIs, and integrations, coordinating Product, Sales, Marketing, and Customer Success through planning and adoption.
Manage launches as ongoing cycles: prepare, launch, measure adoption, gather feedback, and adjust.
Support packaging and pricing messaging, as well as cross-sell and upsell motions.
Own the core marketing content set, including positioning, one-pagers, decks, web copy, blogs, documentation, and demos.
Write talk tracks, demo scripts, and discovery guides.
Train Sales, Sales Engineering, and Customer Success, and keep enablement materials current.
Partner with Demand Generation and Content on campaigns, webinars, and programs that build pipeline.
Work with research and threat intelligence experts on thought leadership demonstrating the value of SpyCloud data.
Shape prospect engagement from initial conversation through evaluation to encourage partnership with SpyCloud.
Define engagement approaches for existing customers to sustain value and customer partnership.
Use AI to scale research, first drafts, content, messaging tests, and end-to-end launch programs where it saves time or improves quality.
Track developments in AI for threat intelligence and investigations and buyers’ desired applications.
Validate AI-generated output for accuracy with internal experts and subject matter experts before publication.
Own go-to-market results for the solution area, including launch execution, pipeline impact, and growth.
Set and report metrics for launches and programs, including pipeline, win rates, adoption, usage, and expansion.
Work with Customer Success to identify use cases that drive adoption.

Benefits

401(k) with employer contribution (U.S.).
Health, vision, and dental insurance (U.S.).
Health Savings Account available with employer contribution (U.S.).
Employer-paid life, short-term disability, and long-term disability insurance (U.S.).
Generous PTO plan and 16 paid holidays per year (U.S.).
Retirement savings plan with employer contribution (U.K.).
Employer-provided private health insurance and healthcare cash plan (U.K.).
Employer-paid life insurance, income replacement, and critical illness protection (U.K.).
Employee Assistance Program (U.K.).
25 days of annually accrued holiday, 8 paid bank holidays, and a paid company shutdown during winter holidays (U.K.).
Flexible and remote-friendly work options.
Competitive salary package.