Product Marketing Manager (Threat Intel)

SpyCloud•Austin, TX

About The Position

SpyCloud is hiring a Product Marketing Manager for its Identity Threat Intelligence solution area. The role owns explaining why customers should care about SpyCloud and how its solutions differ, while helping define and communicate the value of threat intelligence and AI-powered investigations. The role reports to the Senior Director of Product Marketing and works closely with Sales, Demand Generation, Content, Customer Success, and Product, particularly the Investigations product team. It is a high-ownership role with broad responsibilities across market research, competitive intelligence, positioning, launches, sales enablement, pipeline programs, customer engagement, AI-assisted marketing, and go-to-market measurement. The Product Marketing Manager researches how buyers select and use threat intelligence, translates customer feedback and competitive findings into messaging and priorities, and explains technical capabilities to practitioners and executives. The role leads go-to-market planning and execution for new capabilities, datasets, APIs, and integrations; supports packaging, pricing, and expansion motions; and develops and maintains positioning, sales materials, documentation, and demos. It also partners on campaigns and thought leadership, supports prospects and existing customers throughout their journeys, and measures launch and program outcomes such as pipeline, win rates, adoption, usage, and expansion. The position is remote-first and highly collaborative, with occasional travel for customer meetings, industry events, and internal planning sessions. SpyCloud describes flexible and remote-friendly work options and an engaging workspace in South Austin. The role may be based in the U.S. or U.K.; benefits vary by location and are offered to full-time employees.

Requirements

At least 5 years of cybersecurity experience, with deep working knowledge of threat intelligence or an adjacent field such as digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations.
Hands-on experience in a relevant role, such as threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer; product marketing experience is welcome but not required.
Familiarity with the threat intelligence landscape, tools and technology stacks, and how intelligence flows into SIEM, SOAR, TIP, and investigation workflows.
Excellent writing and storytelling skills, including the ability to explain complex topics to CISOs, analysts, and sellers.
Experience enabling others through training, demos, technical content, or sales support.
Knowledge of how AI is changing threat intelligence, or a clear understanding of how target buyers use AI and where they want to apply it; must be AI-savvy without being AI-dependent.
Familiarity with MCP, APIs, and data platforms, and comfort discussing them with product managers and engineers.
Market and competitive curiosity, including the ability to interpret competitors, win/loss patterns, and market shifts and explain their implications for selling.
Demonstrable results such as growth in adoption, usage, pipeline, or revenue.
Understanding of buyer and customer experience and ideas for strengthening customer engagement and retention.
Self-direction in a remote-first, highly collaborative environment.
Willingness to travel occasionally for customer meetings, industry events, and internal planning sessions.

Nice To Haves

Federal or global government experience.
Experience marketing threat intelligence or fraud platform tools.
Experience marketing data-driven or API-based products, including product-led growth motions.
Customer marketing and advocacy program experience.
Analyst relations experience.

Responsibilities

Research how buyers choose and use threat intelligence; turn feedback from customer calls, advisory programs, and win/loss reviews into messaging and priorities.
Identify SpyCloud’s differentiators and express them in ways the field can substantiate.
Run competitive intelligence for the solution area, tracking competitor activity, win/loss patterns, and market shifts; create battlecards, talk points, and objection handling; and brief Sales, Product, and leadership.
Define positioning and messaging for security operations, threat intelligence, fraud, and identity audiences, including AI-powered investigations and technical capabilities for practitioners and executives.
Keep messaging consistent across Identity Threat Intelligence and Investigations, including the UI, API, and MCP.
Lead cross-functional go-to-market work for new capabilities, datasets, APIs, and integrations, from planning through adoption measurement and feedback-driven iteration.
Support packaging and pricing messaging and cross-sell and upsell motions.
Own and maintain core marketing and enablement materials, including positioning, one-pagers, decks, web copy, blogs, documentation, and demos.
Write talk tracks, demo scripts, and discovery guides; train Sales, Sales Engineering, and Customer Success and keep materials current.
Partner with Demand Generation and Content on campaigns, webinars, and programs that build pipeline; collaborate with research and threat intelligence experts on thought leadership.
Shape how SpyCloud engages prospects through evaluation and how it engages existing customers to support value and retention.
Use AI to scale research, drafting, content, messaging tests, and launch execution; track changes in AI use in threat intelligence and investigations; validate AI outputs with internal experts and subject-matter experts.
Own go-to-market results for the solution area, set and report metrics for launches and programs, and partner with Customer Success to identify use cases that drive adoption.

Benefits

401(k) with employer contribution (U.S.).
Health, vision, and dental insurance (U.S.).
Health Savings Account available with employer contribution (U.S.).
Employer-paid life, short-term disability, and long-term disability insurance (U.S.).
Generous paid time off and 16 paid holidays per year (U.S.).
Retirement savings plan with employer contribution (U.K.).
Employer-provided private health insurance and healthcare cash plan (U.K.).
Employer-paid life insurance, income replacement, and critical illness protection (U.K.).
Employee Assistance Program (U.K.).
25 days of accrued annual holiday, 8 paid bank holidays, and a paid company shutdown during winter holidays (U.K.).
Flexible and remote-friendly work options.
Competitive salary package.