Product Line Marketing Manager, CIS SecureSuite and Commercial Membership - Remote

Center for Internet Security

4d•$93,300 - $163,200•Remote

About The Position

The Product Line Marketing Manager for CIS SecureSuite and Commercial Membership is part of the Sales and Business Services department within the Marketing and Communications team and reports to the Director of Product and Partner Marketing. The role bridges technical product management and go-to-market execution for CIS SecureSuite and commercial membership offerings. It collaborates with Product Managers and Owners, Sales, Member Success, Marketing and Communications, and other stakeholders. The manager drives the success of assigned offerings by owning messaging, go-to-market strategy, campaign and tactic coordination, and sales relationships. The role also shares inputs and data with Product teams to support product development and strategy.

Requirements

Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field; additional relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted.
At least 5 years of product marketing or product management experience, emphasizing B2B go-to-market strategies and demonstrable impact on business outcomes.
Proven track record managing product lifecycles and delivering successful cybersecurity solutions.
Ability to work effectively cross-functionally and align diverse teams toward common goals.
Excellent written, verbal, collaboration, and formal presentation skills.
Ability to quickly understand and retain technical, financial, and business documentation and articulate information based on research.
Ability to connect technical capabilities to customer value and outcomes.
Strong facilitation skills to achieve alignment and clear decision-making.
Ability to prioritize, multitask, and perform under pressure.
Strong project management and change management skills.
Ability to travel as needed.
Must be authorized to work in the United States.

Nice To Haves

Marketing campaign experience, including content creation, advertising, and demand generation.
Expertise with customer relationship management (CRM) and/or marketing automation tools.
Project management experience or certification.

Responsibilities

Plan and execute strategies, tactics, deliverables, and timelines for campaigns supporting product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership.
Drive product marketing strategy and demand; track KPIs, monitor product performance, conduct voice-of-customer and market research, and provide analysis and go-to-market plans to stakeholders.
Collaborate with Product Managers and Owners on developing cybersecurity products and features.
Partner with internal stakeholders and subject matter experts to devise and execute go-to-market strategy and establish priorities and objectives.
Maintain knowledge of cybersecurity markets and trends, including industry, socioeconomic and political, legal and regulatory, customer, and competitor developments.
Develop and maintain competitive intelligence, identifying market alternatives, their relative strengths and weaknesses, and points of differentiation.
Maintain and expand insight into market segments, user personas, and ideal user and customer profiles for assigned products.
Enable direct and indirect Sales and Customer Support teams through training and materials.
Communicate and present effectively to various audiences and serve as a reputable spokesperson.
Travel to events as needed.
Perform other tasks and responsibilities as assigned.