Sr. Manager, GTM Product Marketing, Informatica from Salesforce

Salesforce•Seattle, WA

2d•$143,400 - $216,900

About The Position

The Sr. Manager, GTM Product Marketing will lead Informatica’s go-to-market motion through Salesforce’s field organization as Informatica joins Salesforce. The role turns enterprise demand for data readiness for AI agents into practical sales execution, treating the field as its customer and simplifying complex offerings into resources sellers can use. The position owns the quarterly operating rhythm and development, launch, and management of sales plays with measurable pipeline targets, revising or retiring plays that do not convert. It drives seller readiness in partnership with Sales Programs, Sales Strategy, distribution leaders, and Enablement; develops clear sales entry points, discovery questions, talk tracks, training, demos, and AI-powered tools; and uses seller feedback, win/loss information, and funnel data to improve plays and messaging. The role also represents Informatica in cross-cloud planning and reports on play performance and field insights.

Requirements

7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles in B2B SaaS or enterprise technology.
Proven track record turning go-to-market strategy into field-ready execution with Sales leadership, account executives, and Sales Programs.
Experience building sales plays, enablement programs, and training that drove measurable pipeline impact.
Deep understanding of data management, data integration, governance, or AI/data platforms, and ability to translate technical capabilities into business value.
Strong partnership with Core Product Marketing Managers and Product Managers on launches, messaging, and roadmap priorities.
Executive-ready presentation and storytelling skills.
Analytical rigor and ability to use data to measure programs and refine them.
Ability to lead through influence across global teams and manage multiple priorities in ambiguous conditions.

Nice To Haves

Sales, go-to-market, or quota-carrying experience.
Experience marketing AI, data, or agent-based products, and familiarity with Informatica.
Familiarity with complex enterprise pricing and packaging, including consumption models.
Hands-on experience building agents or skills and fluency with AI tools.
Experience integrating an acquired company’s products into a larger sales organization.

Responsibilities

Own Informatica go-to-market for the field, establish the quarterly operating rhythm, and create, launch, and manage sales plays with measurable pipeline targets.
Retire or rework sales plays that do not convert.
Drive seller readiness with Sales Programs, Sales Strategy, and distribution leaders.
Make Informatica easy to sell by developing clear entry points, discovery questions, and talk tracks, and align plays with campaigns and field events.
Partner with Enablement to deliver training, demos, and AI-powered tools such as Slackbot skills.
Use seller feedback, win/loss information, and funnel data to improve plays and messaging each quarter.
Represent Informatica in cross-cloud planning and report play performance and field insights.
Partner with Core Product Marketing Managers and Product Managers on launches, messaging, and roadmap priorities.