Sr. Product Marketing Manager, GTM Content

Viant Technology•Los Angeles, CA

8d•$135,000 - $165,000

About The Position

Viant is seeking a hands-on Product Marketing Manager to build and own the foundational commercial content system supporting its Sales organization. The role creates and manages pitches, playbooks, solution briefs, product guides, proof points, and reusable solution modules that help sellers communicate Viant’s value and win business. It calls for ad tech fluency, narrative judgment, strong content skills, and stakeholder management to translate complex capabilities into clear, compelling customer stories. The role partners closely with Sales, Sales Strategy, Product Marketing, Product, Design, and subject-matter experts. It combines meaningful ownership with hands-on execution: researching, synthesizing, writing, editing, and building content, while establishing systems that keep materials accurate, accessible, and useful. The person should also be comfortable using AI tools and agentic workflows to improve research and content-development processes. Viant describes itself as an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Its platform combines content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with customers and drive measurable outcomes across the open internet.

Requirements

4–7 years of experience in product marketing, sales enablement, content management, solutions marketing, sales strategy, client strategy, or a related account-facing role.
Meaningful experience in ad tech, programmatic advertising, digital media, a DSP, SSP, agency media, publisher technology, or a closely related field.
Ability to synthesize complex product, market, customer, and stakeholder inputs into a clear, compelling commercial narrative.
Experience personally creating sales-facing materials, including pitches, playbooks, solution briefs, product guides, presentations, messaging frameworks, or RFP content.
Strong understanding of how media is planned, bought, optimized, and measured.
Excellent writing, editing, presentation, organizational, and project-management skills.
Strong stakeholder-management skills and ability to work effectively with Sales, Product Marketing, Product, Design, and subject-matter experts.
Bachelor’s degree required.

Nice To Haves

Experience with Highspot or a similar content platform.
Expertise in CTV, identity, media planning, media measurement, attribution, or omnichannel activation.
Curiosity and comfort using generative AI tools to improve research, synthesis, writing, and content-development workflows.

Responsibilities

Build and maintain Viant’s core commercial content portfolio, including the Viant Narrative, Agency and Vertical Pitches, sales plays, solution briefs, product guides, FAQs, proof-point libraries, and customer-facing presentations.
Synthesize inputs from Product, Product Marketing, Sales, customers, and subject-matter experts into clear narratives organized around customer problems, business outcomes, and relevant Viant capabilities.
Translate capabilities across CTV, identity, audience solutions, media planning, media buying, measurement, AI, creative, and omnichannel activation into practical, customer-ready content.
Partner with Sales and Sales Strategy to understand field needs, prioritize high-impact work, and turn recurring requests into scalable content and repeatable commercial plays.
Own the commercial content system, including Highspot organization, tagging, publishing, searchability, version control, usage, and archiving.
Use customer interviews, Gong insights, win/loss feedback, and AI-assisted workflows to improve messaging, content quality, and sales-material effectiveness.