Product Marketing Manager
About The Position
Fulcrum is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across its product portfolio. The role bridges Product, Marketing, and Sales, translating technical capabilities into compelling value propositions for law firms, corporate counsel, and other decision-makers. The position is based onsite at the Schaumburg, Illinois office. The manager will lead product launches and campaigns, research markets and competitors, develop sales enablement materials and product-focused content, collaborate on customer success stories, and track performance and market feedback to improve go-to-market efforts.
Requirements
- 4–7 years of experience in product marketing or related roles.
- Ability to craft clear, persuasive messaging from complex ideas.
- Proven experience leading cross-functional initiatives with Product, Sales, and Marketing teams.
- Analytical mindset and experience using data to guide decision-making.
- Excellent communication, storytelling, and presentation skills.
- Self-starter comfortable working in a fast-paced, entrepreneurial environment.
- English language proficiency.
Nice To Haves
- Experience in SaaS, enterprise software, or legal-tech.
- Experience in legal, professional services, or compliance industries.
- Background in content strategy, demand generation, or sales enablement.
- Familiarity with CRM or marketing automation tools such as HubSpot, Salesforce, or Marketo.
Responsibilities
- Develop differentiated product messaging and value propositions for buyer personas and market segments.
- Lead product launches, campaigns, and feature rollouts to drive awareness, adoption, and revenue impact.
- Research industry trends, customer needs, and competitors to inform strategy and support Fulcrum GT’s thought leadership.
- Create sales tools, pitch decks, battlecards, and case studies to help Sales communicate compelling narratives.
- Partner with Marketing to develop product-driven content, including whitepapers, webinars, blogs, and customer stories.
- Collaborate with Customer Success to highlight client outcomes and success stories that strengthen brand credibility.
- Track adoption, campaign performance, and market feedback to optimize go-to-market efforts.
Benefits
- Competitive health insurance
- Dental insurance
- Vision insurance
- Pet insurance
- 401(k)
- Flexible schedule
- Paid holidays
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
