Senior Technical Product Marketing Manager, Performance

Fastly•Quinte West, ON

18h•$132,060 - $186,444•Hybrid

About The Position

Fastly is seeking a Senior Technical Product Marketing Manager to drive go-to-market strategy and positioning for its application and API performance solutions. The role explains how Fastly delivers performance for human and non-human traffic, including AI crawlers, fetchers, bots, and autonomous agents, and why performance matters as traffic patterns evolve. Working with Product Management, Sales, Customer Success, and Marketing, this person will turn technical understanding of modern traffic patterns into launches, solution sets, and enablement that show how Fastly serves current internet needs. The position is open to hybrid work locations, with San Francisco, Denver, and New York preferred. Fastly generally uses a hybrid model that lets employees split time between office and home, but will consider remote candidates within the United States. The role requires availability during core business hours and may require travel as requested by the manager.

Requirements

7 or more years of professional experience, including at least 3 years in product marketing or a related field.
Technical background in content delivery, edge computing, or a closely adjacent field, with an understanding of how modern applications and APIs are built, served, and optimized at scale.
Working knowledge of, or strong interest in, how non-human traffic such as AI crawlers, fetchers, bots, and agents changes application and API performance, cost, and reliability requirements.
Strong storytelling skills and excellent written and spoken communication, including the ability to translate technical nuance into clear customer-facing narratives.
Exceptional critical-thinking and problem-solving skills.
Strong organizational skills and the ability to prioritize and multitask.
Self-starter with strong initiative and drive.
Availability during core business hours.

Nice To Haves

Previous experience as a sales engineer.
Hands-on experience with content delivery networks, gateways, and adjacent technologies.
Direct exposure to how AI agents, LLM crawlers, or automated fetchers interact with web and API infrastructure.
Track record of launching or marketing performance-related products in a technical, developer-adjacent market.

Responsibilities

Design, enable, execute, and measure product launches and go-to-market plans in alignment with Product Marketing and cross-functional teams.
Own positioning for how Fastly's platform delivers performance for human and non-human traffic, including AI crawlers, fetchers, and autonomous agents.
Monitor emerging AI-driven and automated traffic patterns and translate findings into evidence-based product positioning and content.
Position Fastly's performance capabilities against legacy CDN vendors and newer entrants addressing AI-era traffic.
Develop cross-sell narratives that explain the value of Fastly's expanding performance capabilities to existing customers as their traffic mix evolves.
Partner with sales and enablement teams to create training, slide decks, and other sales-cycle assets.
Use competitive intelligence and market context from Portfolio Intelligence to position Fastly's performance-oriented products and features.
Collaborate across teams to align product strategy, messaging, and packaging.
Support technical assets with Growth Marketing and Campaign teams for use throughout the buyer journey.
Present Fastly's differentiated performance story publicly.