Product Marketing Manager

Kion • Columbia, MD

6d • $160,000 - $190,000 • Remote

About The Position

Kion is hiring a Product Marketing Manager to shape how the market understands FinOps+ and help the sales team win. This individual contributor role reports to the Senior VP of Marketing and works closely with Product, Sales, and Solutions Engineering. The role sharpens product positioning, equips sellers for competitive deals, and communicates the technical platform’s business value to engineering, operations, and FinOps buyers.

The position combines strategic planning with hands-on execution, including creating sales battlecards, updating product and use-case web content, and joining deal reviews. Over time, the Product Marketing Manager will represent Kion to customers, partners, and the broader FinOps community. The role is remote-first and available to candidates in the US.

Requirements

• At least 5 years of B2B product marketing experience, ideally with management or infrastructure software sold to engineering, IT, or FinOps buyers.
• A track record of sales enablement that improved results, such as win rates, sales ramp time, or adoption of enablement content, with the ability to explain what was built and how its impact was measured.
• Experience owning competitive intelligence and turning it into tools sellers use in live deals.
• Strong writing skills and the ability to make complex technical capabilities clear and compelling for different audiences.
• Technical fluency to learn the platform deeply and work effectively with product managers, Solutions Engineering, and customers.
• Experience launching products or major features end to end, from positioning through enablement and market-facing content.
• Experience in FinOps, cloud financial management, cloud governance, or multi-cloud infrastructure.
• AI fluency, including a track record of using AI to accelerate delivery and an understanding of the benefits and drawbacks of professional AI use.
• Comfort working independently in a fast-moving, fully remote environment, setting priorities and influencing without authority.

Nice To Haves

• Familiarity with the FinOps Foundation and AWS community engagement.
• Experience with partner and cloud marketplace programs, including AWS competencies or co-sell motions.
• Experience with public sector or regulated-industry go-to-market motions involving Federal SIs.
• Exposure to pricing and packaging research and recommendations.
• Experience at a startup or growth-stage company, including a period of scale or M&A.

Responsibilities

• Build and maintain sales enablement materials, including positioning guides, talk tracks, objection handling, and demo narratives.
• Partner with Sales and Solutions Engineering on competitive deals, RFP and RFI responses, and win/loss insights.
• Research and track the competitive landscape, translating findings into comparison guides and battlecards.
• Keep Sales informed about competitor moves, pricing shifts, and Kion’s competitive advantages.
• Refine FinOps+ messaging for buyer personas, including cloud engineering, operations, and FinOps practitioners.
• Partner with Product on launches, ensuring releases have clear positioning, enablement, and market-facing content.
• Own and maintain product and use-case content on Kion’s website.
• Write long-form content, including solution briefs, white papers, and guides, to educate buyers and support pipeline development.
• Bring market, customer, and competitor research to pricing and packaging discussions and recommend changes to leadership.
• Represent Kion over time in webinars, events, customer conversations, and partner and analyst engagements.

Benefits

• Medical, dental, and vision benefits.
• A 3% contribution of direct compensation to a 401(k), with no match required.
• Unlimited PTO.
• Regular virtual engagements with coworkers.
• A small-team collaborative environment that fosters communication and innovation.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed