Partner Product Marketing Manager

5d•$135,000 - $155,000

About The Position

The Partner Product Marketing Manager crafts the narrative for G2's partnerships and Buyer Intent product line, translating complex integrations into clear value propositions and sales enablement. Working closely with Partnerships, Product, Sales, Marketing, and the Senior Partner Marketing Manager, this role aligns market insights with product strategy to drive partner adoption and remove usage barriers. The role owns customer and market insight, positioning, messaging, joint value propositions, and sales and partner enablement for G2's partner offerings. It acts as the voice of the customer to Partnerships and Product, identifying customer needs, adoption barriers, and opportunities. The position is the strategic and storytelling counterpart to the Partnerships team, which owns relationships and deal structure, and the Growth Marketing Senior Partner Marketer, who owns partnership marketing strategy and activation. The role develops go-to-market positioning and content for technology integrations, data relationships, channel and ecosystem partners, Buyer Intent features, and other partner-based offerings. It creates resources for G2 sellers and partner audiences, supports partner launches and events, manages partner marketplace and product messaging, and uses customer, sales, market, and adoption insights to inform product and partnership decisions.

Requirements

5+ years of experience in product marketing, partner marketing, or a closely related go-to-market role, ideally in B2B SaaS or data and intent products.
Experience building go-to-market strategies and launching offerings with technology, data, or channel partners.
Strong writing skills and the ability to create clear, persuasive content for external partner audiences and internal teams.
Ability to translate data-driven products into clear customer value.
Proven ability to build sales and partner enablement that gets used.
Excellent cross-functional collaboration skills with Partnerships, Product, Sales, and Marketing.
Comfort working through influence rather than direct authority.

Nice To Haves

Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms.
Experience in a data-licensing, integration-heavy, or ecosystem-driven business.
Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet.
Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings.
Comfort with CRM, enablement, and analytics tools.

Responsibilities

Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for partner offerings.
Own messaging strategy and enablement readiness for partner-related feature launches, including the core narrative, proof points, and sales materials.
Assist Partnerships with prioritization by defining the market case for each partner, including audience, differentiation, and expected customer value.
Draft workflow guides, technical documentation, and setup resources with Partnership and Product teams, retaining content ownership while technical leads validate accuracy.
Develop and maintain content that helps G2 sellers and partner teams understand, position, sell, and promote joint offerings, including value propositions, narratives, pitch decks, one-pagers, FAQs, and other materials.
Create content for partner audiences, including partner sales teams, solutions engineers, and partner marketing contacts.
Ensure partner content is consistent with G2's brand voice and Buyer Intent positioning.
Work with Sales Enablement to build and deliver internal and partner enablement, including pitch guidance, battlecards, objection handling, integration use cases, and customer proof points.
Collaborate with the Senior Partner Marketing Manager, Growth Marketing, and Events to develop content and enablement for partner launches, training sessions, and partner events.
Define positioning, messaging, customer evidence, and subject-matter content for partner events in alignment with partner go-to-market strategy.
Manage Partnerfleet and product messaging across partner pages, marketplace listings, and documentation; set listing standards, assist partners with G2 pages, and keep resources up to date.
Define target customer profiles, messaging, and positioning for Buyer Intent features and other partner-based features across the product suite.
Develop comprehensive go-to-market launch plans across customer-facing channels, aligning product messaging with buyer pain points.
Own positioning, messaging, customer-use-case validation, and sales and partner enablement for data-enabled partner offerings.
Work with Buyer Intent Product and Partnerships to determine how G2 buyer intent data can power partner platforms or workflows and which use cases deliver customer value.
Explain data connections clearly to partner customers and G2 sellers, including what the data is, how it appears in a partner product, and what outcome it drives.
Establish an ongoing feedback loop through customer interviews, sales conversations, win/loss analysis, partner feedback, and competitive research.
Analyze partner adoption data and cross-functional feedback to identify usage barriers and optimize onboarding, enablement, and joint adoption programs.
Synthesize unmet needs, objections, adoption barriers, and emerging use cases into recommendations for Partnerships and Product.
Track how customer and market insights inform offering development, prioritization, positioning, and enablement.
Define and report success metrics for partner launches and events, such as partner-enabled use-case adoption, enablement usage, partner activation, and message resonance.