Partner Marketing Manager

Codal•Chicago, IL

2h•$90,000 - $135,000•Hybrid

About The Position

Codal is hiring a Partner Marketing Manager to build and run its partner marketing program across technology platform ecosystems. The role owns joint marketing plans, partner campaigns and content, partner events, sales enablement, lead and pipeline measurement, and coordination with Codal’s marketing and practice teams. The manager will work with partner marketing counterparts, partner managers, sales teams, and internal stakeholders to increase Codal’s visibility and generate qualified leads and pipeline. The position is based out of Codal’s Chicago headquarters on a hybrid schedule, with three days per week required in the office. Travel to partner events and conferences is expected. The base salary range is $90,000 to $135,000 per year, depending on experience and qualifications.

Requirements

At least 5 years of B2B marketing experience, including at least 3 years in partner, channel, or alliance marketing.
Experience at an agency, systems integrator, or consulting firm that sells through technology partners, or on the partner marketing team at an ecommerce or CMS platform.
Working knowledge of the eCommerce and content management ecosystem and of platform partner programs, tiers, and co-marketing funds.
A track record of joint campaigns and co-hosted events that generated qualified leads and pipeline for both parties.
Experience securing and managing MDF or co-marketing budgets, from proposal through claim.
Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including campaign tracking and source attribution.
Experience working day to day with partner managers and sales teams on account mapping and lead follow-up.
Strong writing and briefing skills, including the ability to draft case studies, co-branded landing pages, and partner one-pagers.
Ability to travel to partner events and conferences.

Nice To Haves

Direct experience in the Shopify, Shopware, BigCommerce, Sanity, or Contentstack partner programs.
Understanding of composable and headless commerce and how commerce platforms and CMSs are bought together.
Marketing experience in enterprise ecommerce, digital transformation, or AI services.
Experience with ABM programs targeting named enterprise accounts.
Experience using AI tools to accelerate research, content production, and campaign operations.

Responsibilities

Own the partner marketing plan and build joint plans with priority partners, including shared goals, campaign calendars, and budgets.
Build working relationships with partner marketing and partner manager counterparts and keep Codal top of mind with partner teams.
Secure and manage market development funds (MDF) and co-marketing budgets, including proposals, approvals, claims, and results reporting.
Plan and execute joint campaigns such as webinars, email campaigns, co-branded landing pages, and social and paid promotions.
Produce joint content, including case studies, migration guides, solution briefs, and client stories.
Develop partner-ready messaging for Codal offers such as platform migrations, composable commerce, and CMS implementations.
Maintain partner directory listings, marketplace profiles, certifications, badges, and award submissions.
Plan Codal’s presence at partner conferences and summits, including sponsorships, speaking slots, and client meetings.
Co-host dinners, roundtables, and workshops with partners for shared target accounts, working with partner managers.
Provide partner sales and partner teams with one-pagers, case studies, and talking points to help bring Codal into deals.
Work with Codal partner managers and sales pods on account mapping and joint outreach to named accounts.
Pass partner-sourced leads to SDRs in each sales pod with relevant context for follow-up.
Track partner-sourced and partner-influenced leads and pipeline in HubSpot by partner and campaign.
Report results to leadership and partners and use performance data to guide future investment.
Work with commerce and content practice leads on messaging for their areas.
Coordinate with the Digital Marketing Lead, Marketing Manager, and content team so partner campaigns are part of a unified program.