Product Marketing Manager, Software

Saronic Technologies•Austin, TX

14h

About The Position

Saronic Technologies is seeking a Product Marketing Manager to own marketing for its software products, including Echelon and its broader autonomy and fleet software suite. In partnership with the Product team, this role owns go-to-market plans for each product and release, along with product positioning and messaging. The manager will develop positioning frameworks, turn partner talking points into clear messaging, and bring software products to market. This is a hands-on, cross-functional role working with Product, Growth, Communications, Engineering, and Design teams. The role owns software positioning and go-to-market from day one and requires close partnership with technical teams to understand product capabilities, roadmaps, release milestones, testing, and upcoming launches.

Requirements

At least 5 years of experience in product marketing or go-to-market for technical software.
A track record defining positioning and go-to-market strategy across the product lifecycle, from launch through scaled adoption.
Ability to understand technical products in depth and explain them clearly and plainly.
Experience working directly with senior executives, product leaders, and technical teams, with the judgment and influence to drive decisions across those groups.

Nice To Haves

Background in SaaS, autonomy, simulation, or defense software.

Responsibilities

Develop go-to-market plans for every software product and release, including the target audience, competitive positioning, proof points, and launch timing.
Establish positioning, messaging, and win themes with Product, Communications, and Growth, maintaining consistency across channels.
Build a marketing cadence that reflects the ongoing release cycle of software products.
Support creative teams in executing go-to-market work, including launch videos and product demonstrations.
Create a messaging architecture and launch playbook that other teams can use.
Develop deep knowledge of the software and work with Product and Engineering on capabilities, roadmaps, and competitive differentiation.
Stay informed about release milestones, testing, and upcoming product releases, and equip the broader marketing and communications teams with relevant information.

Benefits

Comprehensive medical insurance; Saronic pays 100% of employee premiums and 80% of dependent premiums.
Dental and vision insurance; Saronic pays 100% of the basic-plan premium for employees and 80% for dependents.
Generous paid time off and holidays.
Paid maternity and paternity leave.
Competitive salary with opportunities for performance-based bonuses.
401(k) plan with company match.
Stock options.
Basic life insurance and short- and long-term disability coverage.
Discounted pet insurance options, including a 24/7 telehealth helpline.
Free lunch benefit and unlimited free drinks and snacks in the office.