Product Marketing Manager, Software

Saronic Technologies•Austin, TX

About The Position

Saronic Technologies is seeking a Product Marketing Manager to lead product marketing for Echelon and its broader autonomy and fleet software suite. In partnership with the Product team, this person will own go-to-market plans for each product and release, as well as product positioning and messaging. The role will establish frameworks for positioning software, turn partner talking points into clear messaging, and bring products successfully to market. This is a hands-on, highly cross-functional role working with Product, Growth, Communications, Engineering, and Design. The Product Marketing Manager will personally own positioning and go-to-market work for the software line from day one, while developing repeatable messaging and launch systems that other teams can use. The role also requires ongoing collaboration with technical teams to maintain deep knowledge of the software, its roadmap, release milestones, and competitive differentiation.

Requirements

At least 5 years of experience in product marketing or go-to-market for technical software.
A track record of defining positioning and go-to-market strategy across the product lifecycle, from launch through scaled adoption.
Ability to understand the substance of a technical product and explain it plainly.
Experience working directly with senior executives, product leaders, and technical teams.
Judgment and influence to drive decisions across senior executives, product leaders, and technical teams.

Nice To Haves

Background in SaaS, autonomy, simulation, or defense software.

Responsibilities

Own the go-to-market plan for every software product and release, including audience, competitive positioning, proof points, and launch timing.
Develop positioning, messaging, and win themes with Product, Communications, and Growth, and maintain consistency across channels.
Build a marketing cadence that reflects the ongoing release cycle of software products.
Support creative teams in executing go-to-market work, including launch videos and product demos.
Develop the software positioning system, including messaging architecture and a launch playbook for other teams to use.
Build deep product fluency and partner with Product and Engineering on capabilities, roadmap, and competitive differentiation.
Stay current with technical teams on release milestones, testing, and upcoming product shipments, and share relevant information with the broader marketing and communications team.

Benefits

Medical insurance; Saronic pays 100% of employee premiums and 80% of dependent premiums.
Dental and vision insurance; Saronic pays 100% of the basic-plan employee premium and 80% of dependent premiums.
Generous paid time off and holidays.
Paid maternity and paternity leave.
Competitive salary with opportunities for performance-based bonuses.
401(k) plan with company match.
Stock options.
Basic life insurance and short- and long-term disability coverage.
Discounted pet insurance, including access to a 24/7 telehealth helpline.
Free lunch benefit and unlimited free drinks and snacks in the office.