Software Product Marketing Manager

ADI Global • Charlotte, NC

5d • $79,110 - $134,690

About The Position

The Control4 Product Marketing Manager supports the growing portfolio of software releases, connected services, and customer lifecycle campaigns by executing go-to-market strategies and developing content that drives engagement and adoption. The role works cross-functionally with Product, Education, Sales, Support, and Creative to bring new experiences to market and support long-term customer value. The ideal candidate has experience supporting SaaS or software launches and understands how to drive end-user lifecycle engagement from onboarding to renewal to maximize product adoption, satisfaction, and renewal. This is an opportunity to help shape how connected experiences are marketed and supported across the Control4 brand.

Requirements

• 2+ years’ experience in product marketing, lifecycle marketing, or related roles.
• Demonstrated success launching or supporting go-to-market for software, apps, or connected services.
• Experience partnering across functions and levels of the business, including working closely with creative marketing teams.
• Excellent communication, collaboration, project management, and organizational skills.
• Ability to meet tight deadlines, solve problems, and manage numerous projects simultaneously.
• Proficiency in Excel, Word, and PowerPoint.
• Undergraduate degree or technical discipline.

Nice To Haves

• Curiosity, initiative, and willingness to dive in and figure things out.
• Clear, thoughtful communication across technical and non-technical audiences.
• Ability to simplify complex topics and turn them into actionable marketing.
• Collaborative, team-oriented energy with a strong sense of ownership.
• Strong follow-through and ability to drive projects to completion.
• Experience with lifecycle tools such as Braze or Iterable, or in the connected device space.

Responsibilities

• Support go-to-market strategy and execution for Control4 software and services, including planning, messaging, positioning, and asset development.
• Develop marketing materials for integrators and end users that drive awareness, adoption, and understanding across multiple channels.
• Support end-user lifecycle campaign planning and execution, from onboarding through renewal and win back.
• Track and report on campaign and asset performance, surfacing insights that inform optimization and future planning.
• Collaborate across functions and stakeholders to ensure initiatives meet expectations, timelines are clear, and messaging is consistent, supporting internal enablement as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level