Senior Product Marketing Manager - Doc Auto

Conga•Houston, MA

6d•Hybrid

About The Position

The Senior Product Marketing Manager for Conga’s Document Automation pillar leads and owns the full go-to-market strategy, positioning, and cross-functional orchestration for Conga Composer, Conga Sign, and the broader Document Automation portfolio. The role shapes the pillar’s vision, messaging, and growth strategy, supporting market differentiation, scalable enablement, and strategic alignment across Product, Sales, Customer Success, Partners, and Marketing. Document Automation is described as a central part of Conga’s vision and a key driver of customer acquisition and expansion. This role defines the pillar-level value proposition, drives multi-product adoption, competitive positioning, and pipeline contribution, and uses market, customer, and competitive insights to influence product direction. The position owns and evolves the Document Automation narrative and persona-based messaging; leads go-to-market strategy for launches, enhancements, and major initiatives; and develops launch frameworks, GTM briefs, and cross-functional readiness plans. It creates and maintains sales enablement materials and training, gathers customer and market insight, and collaborates with Demand Gen, Content, and Brand on marketing assets. The role serves as the single-threaded owner responsible for alignment and consistency across the Document Automation pillar. The position is hybrid in Houston, Texas, or Boston, Massachusetts, and reports to the Manager, Product Marketing. The full-time U.S. base salary range is $89,460–$143,140, with variable incentive pay, flexible work options, and medical and dental insurance.

Requirements

More than five years of B2B SaaS product marketing experience.
A strong history of owning end-to-end go-to-market responsibilities, including product launches, messaging frameworks, sales enablement strategy, and market insight development.
Experience partnering strategically with product management and revenue leadership.
Ability to develop pillar-level narratives, articulate category differentiation, and influence roadmap visibility.
Ability to translate complex capabilities into clear, compelling value propositions for multiple personas, from administrators to CIOs.
Ability to build relationships and collaborate with Product, Sales, Customer Success, Revenue Operations, and Partner teams, influencing without authority.
Clear, concise, and collaborative written and verbal communication skills.
Ability to develop a deep understanding of market needs, pain points, use cases, business processes, buyer personas, customer needs, and technology ecosystems, and to communicate positioning, messaging, and product proof points.
Ability to understand product capabilities, differentiators, market trends, and the competitive landscape and develop understandable value propositions for stakeholders in the buying process.
Strong analytical thinking, creativity, executional discipline, project management, and organizational skills.
Ability to lead cross-functional initiatives on message, on time, and on budget.
Strong processes and attention to accuracy, with accountability for correcting mistakes and improving future execution.
Strong interpersonal skills, active listening, and adaptability to different communication styles.
Adaptability in a rapidly evolving market and confidence using AI tools to improve work efficiency and quality.

Nice To Haves

Experience in document automation, document generation, eSignature, workflow automation, revenue lifecycle management (RLM), contract lifecycle management (CLM), configure-price-quote (CPQ), or the Salesforce ecosystem.
Experience with document automation, document generation, eSignature, or process workflows.
Resourcefulness, curiosity, initiative, and a collaborative approach to solving problems and sharing knowledge across the business.
Experience exploring new go-to-market approaches and using data-driven insights to refine campaigns, messaging effectiveness, and enablement materials.

Responsibilities

Own and evolve the Document Automation pillar narrative, positioning, persona-based messaging, and value proposition, aligned with Conga’s broader platform message.
Lead pillar-level go-to-market strategy for product launches, enhancements, and major initiatives.
Own launch frameworks, GTM briefs, and cross-functional readiness plans.
Use customer and market evidence to influence product direction and prioritization.
Create and maintain sales enablement resources, including playbooks, pitch decks, competitive battlecards, and demo narratives.
Deliver ongoing training so field teams can position the Document Automation portfolio confidently.
Gather customer and market insights through interviews, win/loss analysis, ROI research, and competitive monitoring.
Translate insights into recommendations for product roadmaps, GTM strategy, and messaging.
Collaborate with Demand Gen, Content, and Brand teams on case studies, solution briefs, videos, web content, and thought leadership assets.
Ensure campaign activity reflects accurate messaging, product value, and use-case alignment.
Align Product, Sales, Customer Success, Revenue Operations, Partner teams, and other GTM-related teams on positioning, use cases, segments, and strategic direction.
Maintain consistency and alignment across the Document Automation pillar.