Senior Product Marketing Manager - Doc Auto

Conga•Boston, MA

7d•$89,460 - $143,140•Hybrid

About The Position

The Senior Product Marketing Manager for Conga’s Document Automation pillar owns the end-to-end go-to-market strategy, positioning, and cross-functional coordination for Conga Composer, Conga Sign, and the broader Document Automation portfolio. The role shapes the vision, messaging, and growth strategy for a major product pillar, building market differentiation and aligning Product, Sales, Customer Success, Partners, and Marketing. Document Automation is a core driver of customer acquisition and expansion. The role defines and evolves its pillar-level value proposition, supports multi-product adoption and pipeline contribution, and uses market, customer, and competitive insight to influence product direction. The manager ensures the portfolio has a unified story for business and IT decision makers and maintains and expands its position in a changing category. Product Marketing is responsible for orchestrating launches, developing strategic messaging, shaping sales enablement, and connecting Product, the field, and the market. This is a hybrid position based in Houston, Texas, or Boston, Massachusetts, reporting to the Manager, Product Marketing.

Requirements

More than five years of B2B SaaS product marketing experience.
A strong record of owning end-to-end go-to-market responsibilities, including product launches, messaging frameworks, sales enablement strategy, and market insight development.
Experience partnering strategically with product management and revenue leadership.
Ability to develop pillar-level narratives, articulate category differentiation, and influence roadmap visibility.
Ability to translate complex capabilities into clear, compelling value propositions for multiple personas, from administrators to CIOs.
Ability to build relationships and collaborate with Product, Sales, Customer Success, Revenue Operations, and Partner teams, influencing without authority.
Strong written and verbal communication skills, including the ability to communicate market needs, pain points, use cases, business processes, personas, technology ecosystems, positioning, messaging, and product proof points.
Ability to use data-driven insights to refine campaigns, messaging effectiveness, and enablement materials.
Ability to understand product capabilities, differentiators, market trends, and the competitive landscape, and to enable Sales to communicate the Document Automation value proposition.

Nice To Haves

Experience in document automation, document generation, eSignature, workflow automation, revenue lifecycle management (RLM), contract lifecycle management (CLM), configure-price-quote (CPQ), or the Salesforce ecosystem.
Resourcefulness, curiosity, initiative, and a collaborative approach to solving problems and sharing knowledge across the business.
Strong project management, organizational, analytical, creative, and execution skills to lead cross-functional initiatives on message, on time, and on budget.
A quality-oriented approach, including accuracy, accountability, and continuous improvement.
Strong interpersonal skills, active listening, and the ability to adapt to different communication styles.
Adaptability and confidence using AI tools to improve work efficiency and quality, and sharing best practices with colleagues.
Ability to quickly master complex enterprise ecosystems and connect technical capabilities to customer outcomes.

Responsibilities

Own and evolve the Document Automation pillar narrative and persona-based messaging, aligned with Conga’s broader platform message, customer use cases, competitive dynamics, and buyer journeys.
Lead pillar-level go-to-market strategy for launches, enhancements, and major initiatives; own launch frameworks, GTM briefs, and cross-functional readiness plans.
Use customer and market evidence to inform product direction and prioritization.
Create and maintain sales enablement resources, including playbooks, pitch decks, competitive battlecards, and demo narratives, and deliver ongoing training to field teams.
Gather customer and market insights through interviews, win/loss analysis, ROI research, and competitive monitoring, and translate them into product, GTM, and messaging recommendations.
Partner with Demand Generation, Content, and Brand teams on case studies, solution briefs, videos, web content, and thought leadership, ensuring materials accurately reflect product value and use cases.
Align Product, Sales, Revenue Operations, Customer Success, Partners, and other GTM teams on positioning, use cases, segments, and strategic direction.
Drive multi-product adoption, competitive positioning, and pipeline contribution for the Document Automation portfolio.