Marketing Specialist Jobs

About The Position

Requirements

• 2-years’ experience in marketing, creative agency, or communications (field marketing preferred).
• Prior real estate industry experience preferred.
• Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools.
• Basic understanding of paid social media campaign development.
• Strong presentation, writing and public-speaking skills.
• Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure.
• Strong project management skills.
• Ability to follow direction with solid critical thinking and problem-solving skills.
• Ability to communicate effectively and professionally with employees and agents.
• Demonstrate a solid understanding of basic design principles.
• Experience working effectively within a multi-functional and multi-location environment.

Nice To Haves

• Field marketing experience
• Prior real estate industry experience

Responsibilities

• Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
• Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth).
• Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials.
• Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement.
• Providing issue resolution and one-on-one assistance to agents as needed.
• Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
• Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events.
• Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success.
• Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager.
• Working with the creative team to create and manage local recruiting and ad campaigns.
• Attending and participating in regional marketing meetings and/or training sessions.
• Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity.
• Submitting consistent competitive intelligence samples to the recruiting intelligence portal.
• Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards.