Marketing Specialist Jobs

About The Position

Requirements

• Bachelor’s degree required.
• Friendly, welcoming, professional, and customer-focused demeanor, including when working with demanding clientele.
• Excellent time-management and organizational skills, attention to detail, and ability to manage multiple projects and prioritize work.
• Strong decision-making, problem-solving, and conflict-resolution skills.
• Effective verbal and written communication and interpersonal skills; proficiency in English.
• Knowledge of management methods and employee-relations techniques, with the ability to connect with staff, troubleshoot problems, and support collaboration.
• Ability to work in an equitable, inclusive, and diverse environment.
• Meticulous approach to data entry and management.
• High-energy, self-starting approach and ability to thrive in a complex environment.

Nice To Haves

• At least two years of real estate marketing experience.
• Experience and working knowledge of Salesforce.
• Experience and working knowledge of Adobe Creative Suite.
• Experience with Monday.com or a similar project-management platform.

Responsibilities

• Maintain thorough knowledge of products and communities and recommend strategic marketing initiatives based on weekly and monthly traffic and sales performance.
• Collaborate with Sales and Marketing to develop and maintain lead-generation activities, including Realtor relations, business outreach, and SimplyHome partnership efforts.
• Request content from regional marketing management for community eblasts, events, social media, and promotions.
• Monitor and manage website content, including new communities, listings, pricing, and close-outs; check third-party feeds and troubleshoot as needed.
• Generate, organize, and distribute marketing collateral, including renderings, floorplans, price sheets, community information sheets, and signage; coordinate requests from the field.
• Execute model grand-opening and community-closing timelines and coordinate related logistics.
• Manage community signage plans and needs, including external and internal signs, billboards, and model-home signage.
• Coordinate model-home and sales-center furniture plans, including initial design scheduling and final installation.
• Manage website content for communities, including details, plans, pricing, and photography.
• Coordinate orders and delivery of sales collateral, including floorplans, feature sheets, brochures, and price sheets.
• Manage Google My Business listings and appropriate map adjustments or creation for new communities.
• Coordinate planning and logistics for public, Realtor, community, and Sales team events and promotions.
• Visit division communities throughout the month to assess their appearance and meet with the Sales team.
• Work with division and marketing management to execute established business objectives.
• Manage vendor relationships, coding, and invoice preparation for payment.
• Use Salesforce to generate department reports, including weekly traffic reports and inventory-home listing reports.
• Implement corporate branding strategy across community-level marketing plans and deliverables.
• Perform other duties as assigned.